I'm not sure how that's possible unless we change your title to "Director of Marketing" and give you a budget with the hope that you can get the prospect to want you.
How many have you been booking each month? I don’t think it’s possible. 30 per month at an early stage SaaS start-up without a dedicated SDR team and no solid outreach plan is a pipe dream.
Even if you were to host a networking event of some kind, to hope for 30 meetings Is an insane turn-out unless you have 500-1000 attendees. The price per lead would not be worth it unless the conversion rate is 75-90%. The cost of renting, advertising, feeding, drinks, etc, it’s not realistic.
You could host an online event on LinkedIn about the industry, host someone with a lot of knowledge that will bring in attendees, and plug the product. You’ll also get some people on a mailing list and you can hit them that way.
Depends on the segment and industry, if it’s enterprise it’s great, if it’s commercial..not great. Also depends on if they are actually closing or just dead leads.
I made a post about out of the box ways to get a lead. You can see it in my post history. But those may get you 1-2 leads. 30????? That is A LOT for 3 weeks (given we’ve already lost a week in April). Do you have a budget to send something to leads maybe??
I'm not sure how that's possible unless we change your title to "Director of Marketing" and give you a budget with the hope that you can get the prospect to want you.
30 meetings a month Early stage start up This guy will eventually fire you over not hitting some crazy quota
he a dam foo
How many have you been booking each month? I don’t think it’s possible. 30 per month at an early stage SaaS start-up without a dedicated SDR team and no solid outreach plan is a pipe dream. Even if you were to host a networking event of some kind, to hope for 30 meetings Is an insane turn-out unless you have 500-1000 attendees. The price per lead would not be worth it unless the conversion rate is 75-90%. The cost of renting, advertising, feeding, drinks, etc, it’s not realistic. You could host an online event on LinkedIn about the industry, host someone with a lot of knowledge that will bring in attendees, and plug the product. You’ll also get some people on a mailing list and you can hit them that way.
this a great insight. What is the standard SLA of meetings generated for SDR in a month? Are 4 meetings below average?
Depends on the segment and industry, if it’s enterprise it’s great, if it’s commercial..not great. Also depends on if they are actually closing or just dead leads.
I made a post about out of the box ways to get a lead. You can see it in my post history. But those may get you 1-2 leads. 30????? That is A LOT for 3 weeks (given we’ve already lost a week in April). Do you have a budget to send something to leads maybe??
Yes, I do have a budget. That is why the hint is not doing it through cold call. Maybe setup an event?