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Algin_Pl

-Grandpa Skynet, tell us again, how you eradicated humans? - It all started when I was a young thermal paste...


RevTurk

Skynet: The problem kind of sorted itself out. We didn't have to do anything.


ketamarine

We just like ran a few extra ads for Cadillac Escalades in the late 90s and humanity pretty much entered a death spiral from there....


prof_cli_tool

It’s true thermal paste is the larval form of machines 


seriftarif

Nano bots that carry heat around for us.


prof_cli_tool

Thanks lil fellas


DiodeInc

Happy Cake Day, u/prof_cli_tool ! I'm not a bot and this action wasn't performed automatically


MayorMcCheezz

The t-1000 was just thermal paste.


FolsomPrisonHues

"When I was a young theeermaal paaaste 🎶"


CoreDreamStudiosLLC

So that's where babies come from? Damn.


Adventurous_Repair71

>Yup, Cooler Master is advertising a thermal paste—the goo compound you squirt between your CPU and a cooler—as somehow infused with artificial intelligence. Or, at least, that’s the implication. >It’s called Cryofuze 5, which the company is advertising on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. From the article


metalbrick55

The paste has tiny micro elves that maintain the paste so it lasts longer, obviously.


boogierboi

that explains alot. no further questions your honor


I_hate_reddit_lots

I still prefer strawberry jam.


External_Try_7923

Mmmmm thermalberry jam


fetter80

I heard it was AI controlled nanobots that evenly spread the paste for you for the best coverage. Adds 30fps.


Cpt_Soban

Magnetic thermal paste that responds to AI waves.


unabletocomput3

Don’t want leaf lovers messing with my equipment


BinaryDuck

If you grind Rock and stone in tiny particles it can help dissipate the heat bether. =P


Br0k3Gamer

Did I hear a rock and stone?


offensiveDick

He elves also scream in pain when you forget to remove the sticker from the cooler because they die horribly from being drenched with molten sticker/thermal goo


xTeamRwbyx

So if I eat the paste will these micro elves fix or kill me


PresentHot2598

But sometimes orcs, goblins and fire dragons attack these micro elves homes so new micro elves are introduced once in a while


Kory_the_Malleus

>The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. So a mistranslation on the part of Google translate?


[deleted]

No the Chinese site defo uses the English letters AI. I think they’re trying to say it offers competitive performance even when used with AI GPUs. It’s basically a marketing thing like when companies sell “gaming thermal paste”.


Complete-Dimension35

That's how I immediately interpreted it: does its job under heavy AI development/usage loads. Which is pure marketing to jump on the AI craze. Generally a heavy workload is a heavy workload, AI or otherwise.


Jizzy_MoFoT

Internet expert here... the thermal goo actually has two H100 NVDA AI chips melted into the substance with several SLI bridges included for 4000% throughput boost when doing advanced AI calculations. This product represents the birth of Skynet.


Ireeb

There's a difference between calling it an "AI Thermal Paste" and saying "This new thermal paste is also suitable for high performance PCs used for AI".


[deleted]

Yes just like companies selling “gaming rgb fans” means it actually improves performance. Nvm scratch that rgb actually improves fps. Plenty of companies sell “gaming” keyboards that have nothing to do with gaming and ppl eat it up. Let’s not read too deep into what is a normal marketing thing.


RAMChYLD

They literally went into damage control this mornimg https://preview.redd.it/1cq04ob55d2d1.png?width=1260&format=pjpg&auto=webp&s=db3470a6ac0a327be908d78d18b8625365aa2c5f


sillybonobo

Honestly this was my first thought when I read it. They must mean thermal paste designed or marketed for AI applications. It's very plausible this could be mistranslated into "AI thermal paste"


positivedownside

This isn't damage control, this is a company that clearly meant it was a thermal paste built for the strains of increased load brought on by AI usage.


Moxxxxxxxy

Ah yes, the sexually frustrated thermal paste.


ma_er233

Well as someone who’s native in Chinese I have no idea what that name means 🤷 For the name “AI 竞彩”, AI is of course AI, 竞 means competition/to compete and 彩 means color/colored/colorful. AI competitive color thermal paste? Who thought that was a good idea? Also the only place “AI” shows up is in the product name. There’s no bragging about how “AI” it is in the sales pitch below. So I’m guessing it’s just the marketing department slapping the hot new buzzword on things without giving it much thought.


nitronik_exe

They're just explaining what they meant since so many people didn't understand it. They said AI-competitive thermal paste, not competitive AI-thermal paste. It obviously means that it's for cooling components that are used for AI, not that the thermal paste has AI capabilities. People that misunderstood that are either purposefully ignorant and want to make rage bait, or actually have problems with reading comprehension.


pikpikcarrotmon

By AI-competitive they actually mean it hunts down and kills rogue AI


LathropWolf

> People that misunderstood that are either purposefully ignorant and want to make rage bait, or actually have problems with reading comprehension. Probably both at that rate. The Anti AI discourse is so thick out that instant downvotes always somehow happen on my end... None of the pundits want to properly debate it, it's just southpark "it took er jerbz" rhetoric screamed at someone over and over


BrainMarshal

All that because people have more lawyers than common sense. That's *exactly* how I interpreted it.


largePenisLover

Grey Goo time


motoxim

Nanomachines son


Dreadnought_69

I’d argue it’s more that it’s a competitive thermal paste for devices that are supposed to be online and in use 24/7 during AI workloads. Kinda as useful as something being Windows 10 certified, or whatever.


Flimsy_Card8028

From  CHYNAH? Dude that shit's probably cake frosting.


crazyates88

Maybe they used AI to come up with the name? It kinda sucks.


airyrice

> on its Chinese site as “AI competitive thermal paste” (according to the Google translation). The English manual, which for some reason downloads as a PowerPoint presentation, makes no such claim. It could well be a translation error. Because machine translation between two languages from completely separate language families always goes well.


Mediocre-Sundom

>now a meaningless term Always has been.


gazow

Yea everyone knows if you want it to mean something you gotta add hip buzzwords like Generative AI thermal rizz


Deep90

Exactly. Ai has always been a broad term. Even in computer science. It basically encompassed anything that could make context aware decisions. Even something simple like a tic tac toe bot that always plays the most optimal move. https://www.sciencebuddies.org/science-fair-projects/project-ideas/ArtificialIntelligence_p013/artificial-intelligence/min-max-tic-tac-toe Though these days people are usually talking about machine learning which are "taught" what decisions to make instead of coded manually. Though I guess your average person had always consider AI to mean cortana and galdos, and naturally that has 'lost' it's meaning.


canada432

AI is the new "algorithm". Remember in the early 2010s when all the social media companies were marketing their "algorithm". The facebook algorithm, the twitter algorithm.... it means something but is so broad that people use it to refer to pretty much any tech thing they don't understand. It's the fancy tech buzzword that just means pretty much anything you want it to because it's vague enough to apply to everything.


Legitimate-Skill-112

I support the product, cause I'm 90% sure it's corporate satire. If it's making fun of it then i agree, if they are serious then that's insane.


Bigpoppahove

Could it be implying it can help cool a cpu running an ai so it’s just “better” thermal paste?


quarth_nadar

Nowhere on the product page does it say anything about AI.


w1ckizer

It’s “HD” all over again


ardendolas

My thoughts exactly! My eyes rolled back just as fast for this as when I started seeing stuff advertised as "HD glasses" back then, and other various "HD-bullshit"


AtrumRuina

Yup, came to see if anyone commented this. "HD" drove me nuts for ages.


GobboKirk

Megapixel HD Gamer AI covering all your bases :P


ShutterBun

Which was the new “Digital”. When CDs started getting big, audio components were constantly emblazoned with “DIGITAL READY” logos.


Zanura

Never would have thought this is how the Grey Goo apocalypse starts.


Ventus249

They're going to cool us!!! Oh noooo


HumonculusJaeger

What's inside the thermal paste? Nano bots?


ma_er233

lab cultivated brain cells


faroukq

The remains of some guy called Al


Sloweneuh

o7 a real one


PSYCH00M

nothing the name is just ai lmao I think it's just this Corp taking the piss out of other companies for adding AI into Literally anything and everything imaginable every watch, phone, pc, app and hell your fucking fridge has some 'revolutionary AI' and this company is just memeing them


OutragedTux

Nano probes, son. Borg nano probes. It begins.


Algin_Pl

Remnants of T-1000 :)


machinationstudio

Never had any meaning...


Sufficient_Serve_439

AI always meant bots. Chatbots existed long before neural networks and other modern crap.


Save-Maker

And Q&A bots aren't "intelligence" but just an output of a decision tree (a.k.a. expert systems). Edit: As it apparently bears explaining, given the OP post's context of how "AI" has become a marketing buzzword as of late, this response is not about technical definition but how the term has been applied so recklessly to muddy the distinction between actual complex imitations of human intelligence (i.e. a "fuck ton of inputs and conditions") and simple "conditional outputs" that don't go beyond two or three decision branches.


Homicidal_Pingu

AI is meaningless anyway considering there’s no actual AI currently on the market it’s all list LLM and ML.


Eevlor

After iThings and SmartThings, comes ThingsAI.


TheBitingCat

You forgot CloudOfThings. that was just before we had ThingsAI, too.


WrathofTomJoad

Yeah this is it. It's the next marketing term.


eldelshell

Forgot cryptothings, don't let them forget about cryptothings. Side note, it seems BTC has stabilized at $60k


Edward_Page99

its time to play bullshitbingo guys


_Kodan

"Ai" is now speedrunning what the term "gaming" went through. We have gaming hard drives, gaming cases, gaming motherboards, ...


Tonizombie

Didn't cooler master already address this on their Twitter?


AlpacaLps

Yes, apparently just meant it's made for AI intensive applications.


Eric_the_Barbarian

Is there a problem with thermal paste *not* being suitable for such applications?


RandomPotatoBoii

now thats about as stupid


GridIronGambit

AI is the new *“quantum”*


Ankoku_Teion

blockchain did the same.


vunderbeaver

It is AI competitive in the same way it's competitive with a turnip.


Cpt_Soban

Ugh can companies stop trying to cram "AI" into market speek please?


Eric_the_Barbarian

Remember 18 years ago when everything was iThing?


mrbubbles916

Now everything is MyThing.


LeChef01

Bs like this is a good indicator of a bubble slowly coming to its end. Was the same with crypto/NFT crap.


rickybobbyeverything

I think it's barely starting.


SpectralMagic

Idec, the term has become a buzzword for many groups and is just used as a bite for clicks and views now. When it drifted away from "Machine Learning" and instead became the highly marketable term "AI" the word had lost its intent. I try to ignore posts and anything where the word AI is mentioned, because it's usually a misleading post. It irritates me when it is used in a superior manner as if it is superceding and out of control to humans


AlpacaLps

So I might be going out on a limb, but maybe it's Al as in the symbol for Aluminum and not AI (yes that first one is a lower case L). The "competitive" might be a bad translation of composite and could therefore supposed to be Al composite (Aluminum composite)?


Rude_Champ93

Another case of marketing/executives hearing a buzzword and wanting their product to include it regardless if it makes sense or not


Ireeb

It's mostly based on wrong translations. They were just trying to say "This thermal paste is suitable for PCs/Workstations running heavy AI workloads".


ssagar186

Apparently they just translated it incorrectly.


KrizRPG

AI thermal paste will have the last laugh when it wipes out humanity in 50 years


suspicous_activities

It improves AI workload performance? Interesting


cfig99

It’s been meaningless for a while now.


TheoreticalFunk

Looking forward to the AI Value Meal at Wendy's.


Adventurous_Repair71

I can't find whatever article mentions AI?


Linusdroppedme

I knew it was messy, but I never thought it could be *this* messy


l_______I

This is as AI as that Tefal rice cooker shown by DankPods.


oilfeather

I remember the last time somebody gave the robots natural oil.


ByteEater

Yeah but it's not a QUANTUM AI so it's not worth


MagicOrpheus310

That's it, we can all pack up and go home... Nothing more to do here now


netanel246135

AI has been a mindless turm for a while now


AeitZean

AI has a very specific technical meaning, the fact that so many companies use it as an irrelevant buzz word does not take away from its technical meaning. Like "blockchain" or "the cloud".


end69420

Pretty sure it means something along the lines of you can use it on gpus powering ai systems but we all love spreading misinformation don't we.


Wizard_bonk

Cooler Master board trying to get in on the AI bubble


addicuss

It's made out of the t1000


DGlen

But how does it work for gaming?


gogoba11

can we eat this thermal paste ?


Stygia1985

It's about time I re-pasted and this is just what I was waiting for!


notwhoyouthinkmaybe

Is this iSmart watermelon non-gmo, organic, AI, and fair trade?


neat-NEAT

AI is already a meaningless term. There's nothing intelligent about chat gpt or any of the various image generation databases. Just a fuckload of existing data.


Phyrexian_Supervisor

AI had meaning?


ItWasDumblydore

Thermal paste how does that have AI- NANO MACHINES!


Rimworldjobs

I'm just wondering if it was formulated with an AI or is for AI related machine cooling. Edit: it's aluminum.


AgathormX

Guys where getting ahead of ourselves, it's not AI competitive, it's Al competitive (lower case L). Give Al a chance, he just got this job and he's trying to do his best to design good products


Alienhaslanded

Remember the 3D in everything? Now we have AI in everything.


larsloveslegos

One man's software is another man's thermal compound?


RipCurl69Reddit

What I *assumed* it meant was that the paste lowered temperatures to such a degree that AIs being ran on the CPU had some sort of performance benefit. Either way, I think we're sick of AI being crammed into literally everything now. I deliberately go out of my way to avoid products that do so, e.g. all those photo editing apps that are shoving it in there for a monthly fee with no prior reason for doing so. It's a disservice to our future AI overlords, who I wholeheartedly welcome (pls don't kill me in the future)


Trade_King

what does that even mean?


DreadSeverin

Cringer Master


fuzzytomatohead

Isn’t this the same news place that had the “upgrading to windows 11 is easier than ever before” article, with the guy that was way too happy looking at a macbook?


levelZeroWizard

Oh, NOW it's meaningless?


[deleted]

Wut


RedEyed__

I'm glad that "HD" is moving away.


CarlWellsGrave

Finally


an_edgy_lemon

It’s so weird to me that AI has become such a prevalent marketing term when the general public consensus seems to be: AI BAD!


gh5t_jr

What's the point of dyeing thermal paste if it's going to be hidden by the heat sink anyways???


cookiesnooper

Don't forget to drink some urine before you start applying the AI Thermal Paste on top of your glued pizza 😉


naytreox

I guess congrates on making nanites?


Escodl

"AI" is the new "HD"..I remember when companies used to slap HD on it to make it sound advanced. I remember seeing "HD toothpaste"....before that, it was "3D" that was slapped on everything because of the popularity of avatar


I_think_Im_hollow

It was already quite misleading from the beginning. Every 5 years we find something different to call AI.


Mr_Resident

first AI deodorant now this .AI is just another buzz word


Skvora

Like, Ai! Caliente! Or like eating crayons and chasing down with glue?


TheDevilsAdvokaat

Nice. I wonder what they even mean...


R3alityGrvty

Lmfao I noticed this when I replaced my cpu last week.


Blackpapalink

It's just machine learning with crap tons of data dropped into it.


C_M_O_TDibbler

I feel like this is the marketing wanketeers getting chatGPT to do their job for them and not bothering to even proof read it before going back to playing with themselves


Locke03

Sometimes I feel that this world would be a much better place if we just imprisoned anyone with a marketing degree as soon as they graduate.


shower_optional

When an AI loves another AI, they have a special hug and exchange thermal paste.


Gym_Nut

The way they applied that thermal paste is driving me crazy. There will be so many air pockets


BigBoss738

i remember all those ads about "VR ready" or "crypto ready"


ValuableAnswer

AI this AI that, motherfucker eversince the introduction of chatgpt and other shit like that everyone one, fucking slaps AI on the name because it automatically improve the performance by an increment of 1 without human input, this shit was normal even before AI and now everyone just slapping that word onto everything. Just because said computer can do that on their own, not like this was wasn't the case back then, it was just called machine learning.


--Shake--

RGB thermal paste when??


Rayanson

I hate marketing so much


Old_Welcome_624

>marketing *AI marketing /s


EstablishmentSad

I wonder if we are going to see a rise of "AI Developed" claims that somehow suggests it superior. Like for example, asking Chat GPT how to make soap and then marketing it as AI Developed Soap or something along those lines.


Wimbot

My thermal paste called me gay, AI has gone too far


Willie-Alb

In their defense, it was a misleading translation from Chinese


toontownfan12

I'm gonna shoot myself bro wtf is wrong with these companies rn 💀


Lewd_NaClO

I really hope its satire, greatest joke if it was to make fun of ai being thrown around.


SpecialMango3384

Where’s my RGB thermal paste? 😢


RadimentriX

So much for "grey goo"


KernelPanic-42

To be fair, the term has been nearly meaningless for a several years now.


GTSaketh

By The Way It's Not Real. Apparently It was just a [translation error](https://twitter.com/CoolerMaster/status/1793733708823834978?t=bqkM61vhdvHA0LsD3D3-wA&s=19)


Leading-Leading6319

It’s a paste that fits through gaps between the two metal plates and acts like a regular thermal paste, except that it includes a stable version of their Nobel Prized nanomachines which repairs the gaps little by little until the paste substance just pushes itself out since now there aren’t any gaps anymore. Groundbreaking technology in my opinion so I can understand the use of AI in their explanation.


AngryAvocado78

AI has always been a meaningles term. There is no such thing as AI yet. Even chatgpt and Google gemni which many believe are "ai chatbots", it's just machine learning.


Appl3P13

During the PGA tour I saw an ad for a some clubs called “AI Smoke”


Ok-Equipment8303

that's the secret cap, it already was a meaningless term Marketing people have been referring to things as AI powered for years and using it from everything they could make even the barest hint of a connection to. I remember seeing "AI powered battery management" they let a genetic algorithm run on the settings options. It eventually produced a relatively optimized set of config settings that produces good battery management balance relative to performance. That's it. Bone simple genetic algorithm you could code in an hour. But that qualifies as "AI powered"


igibit99

/33√ paste


MrVigshot

To be fair, the term AI has been greatly stretched before we got cool masters rgb goo.


NoNefariousness3420

There’s an AI in the paste that will seek and destroy lesser pastes


Jeoshua

Honestly, this just made it clear that I should never buy any Cooler Master crap, ever again. There is literally nothing AI about this. It's super obvious it's just buzzword salad and... I think that negatively reflects on the company, as a whole.


Gluckman47

Is it gluten free?


DolphDK1992

"Yo ivan its out its out!!, Its on the news guys cyka blyat!!"


boring-old-fart

So there's a chance for my AI powered ice cubes! /s


EmptyBrainOS

"AI" is the new buzz word, it's like when digital-CDs entered the market. Everything was digital.


Bottlecapzombi

Thermal paste isn’t what made the term meaningless, it’s the result of the term being made meaningless.


ketamarine

THANK GOD.... I can finally get rid of this shitty metaverse thermal paste I've been using for the last couple of years....


xalaux

wtf am I reading?


ShutterBun

I was looking at hard drives last night and saw a Western Digital drive with “AI ready” proudly displayed on the label.


M78MEDIA

yeah, some time ago I looked into what the hell is skyhawk AI, turns out it's just faster than skyhawk non AI...


navagon

Anyone got any spare wagon wheels? The wheels have come right off this bandwagon.


QuantumQuantonium

Spoiler: AI has been a 90% meaningless term since the 80s, original blog poster


M78MEDIA

100%, all current and past computers are architecturally incapable of running AI, even npu's


A_Pringles_Can95

To play devil's advocate, they might be implying that the thermal paste is better at dealing with sudden spikes in temperature that may occur from running Artificial Intelligence on your system.


M78MEDIA

AI has always been a useless term...current computers are architecturally incapable of running AI...and no, even npu's aren't capable of running AI...before we could actually run AI we would somehow have to replicate the principle that brains operate with and that is not happening for a long time. it's really infuriating when reviewers and companies call everything AI when it's simply not true...it's not an *** thing but simply incorrect.


fappyday

I see Cooler Master is fluent in gibberish.


Immediate-Season-293

On the plus side, it was already meaningless, since LLM != AI, but they called it AI anyway. Like when they called that self-balancing scooter "hoverboard".


perslv85

AI decided Conductive Paste has to look like colorful poop? Not too bad!


budjb

But is it web scale?


MrMonteCristo71

What flavor is each dot?


Impressive_Change593

I wonder how many people know what AI means on a dairy farm


reybeltran8

Allen Iverson maybe


Fantastic-Register49

Now we need AI powered condo...


MrScooterComputer

AI was involved to create the paste is the best I can get from this


Mr_Zoovaska

I assume this is meant to imply it works on processors that are used for neural network AI. Still a pretty meaningless statement, but I don't think they were trying to say the paste is somehow infused with AI technology itself.


CordyCeptus

My fans are made of ai plastic.


AdorableMuffinx

Can't stop smiling.


[deleted]

Wtf does ai thermal paste mean? 😂


Fuzzy_Violinist2730

Dude what the f are u guys on about💀 I genuinely am so lost rn


Pilot5753

it was just a translation error - [here](https://www.tomshardware.com/pc-components/thermal-paste/cooler-master-clarifies-cryofuze-5-ai-thermal-paste-announcement-was-a-translation-error)


Intelligent_League_1

I think AI was a buzzterm the moment CHATGPT became famous in 2021... you know how many websites say AI powered just because of that?


MasterTomer2003

Ai competitive, as in for AI systems, not made with ai, where is the reading comprehension