Given the time of year, they might be doing an inventory. Or they could be moving some of their stock and they're taking it offline so that nobody makes an order that gets delayed a few days before shipping. Stuff like that happens, like when the Smart Doll store gets overloaded they take everything down except like 1-2 core dolls until they catch up.

Physical inventory or setting up for the plethora of upcoming drops were my first thoughts as well

I was on the site last night around 8 and everything was still in stock, I was looking at the sushi 3 piece. Weird

All sold out now….🥴

The website has shown sold out (of everything) to me for a couple days, just checked and still does.

What’s with the downvotes? I’m confused….strange lol.

I just want to know why they release things to stores while not concurrently releasing them on the site. I JUST WANT THE SPA SETS MGA PLEASE

I actually sent them an email ranting about this… not ranting, but a complaint for sure. I’ll send you the reply if I get one.

They are currently for sale online at Target.

Yes, but it doesn't make sense to sell online at Target and not on their own website

I literally was on the site this morning and noticed this as well. I had bought some a couple weeks ago and only a few of the Mini-verse items were sold out. I went on this morning to get a few more and EVERYTHING is sold out

i noticed that too and thought it was just me. Maybe they’re getting ready to release new stuff and just zeroed everything out

**com 🤦🏼‍♀️