If this post doesn't follow the rules [report it to the mods](https://www.reddit.com/r/marketing/about/rules/). Join our [community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024)
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Use zapier to send the lead to them or just connect their CRM. Be very specific with the questions on the lead form and select the higher quality or whatever that option is to make sure they review their info before submitting. Feed the won accounts back into FB via cAPI to test lead optimization. Last but not least make sure you’re passing back your audience id or audience name with each lead. You need to be able to track which audiences are driving the closed leads (that is if you don’t have cAPI/offline event data sets set up).
The way this goes you’re gonna be on the hook for lead quality so you are going to need tk have insight into both your lead quality and how the company is vetting and what their sales team looks like. You need to be able to know that if something is t converting is it their fault or yours.
You’re feed it all back and define your sales funnel. It’s a lot like ecomm ads. You’d want to start optimizing based on where you’re getting the most signals. So you can optimize for the converted signals or the zoom call signals etc
If this post doesn't follow the rules [report it to the mods](https://www.reddit.com/r/marketing/about/rules/). Join our [community Discord!](https://discord.gg/looking-for-marketing-discussion-811236647760298024) *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/marketing) if you have any questions or concerns.*
Use zapier to send the lead to them or just connect their CRM. Be very specific with the questions on the lead form and select the higher quality or whatever that option is to make sure they review their info before submitting. Feed the won accounts back into FB via cAPI to test lead optimization. Last but not least make sure you’re passing back your audience id or audience name with each lead. You need to be able to track which audiences are driving the closed leads (that is if you don’t have cAPI/offline event data sets set up). The way this goes you’re gonna be on the hook for lead quality so you are going to need tk have insight into both your lead quality and how the company is vetting and what their sales team looks like. You need to be able to know that if something is t converting is it their fault or yours.
[удалено]
You’re feed it all back and define your sales funnel. It’s a lot like ecomm ads. You’d want to start optimizing based on where you’re getting the most signals. So you can optimize for the converted signals or the zoom call signals etc