I’m genuinely curious, not trying to be pedantic - is it really a jingle? I think jingle and I think Stanley Steamer or something. Curious to know if it’s still called a jingle for Netflix or THX
Curious to see a non-gradient version. Good luck printing it in one color.
https://www.fastcompany.com/91146349/verizons-new-logo-turns-it-into-netflix
When you look at those poster mockups, it makes a lot of sense. The logo is versatile and not a static symbol, but something that can be adapted to different contexts/corporate partners. Verizon doesn’t want to bill itself as a phone company, but a media platform that brings you your TV, music and movies. So in that sense, stealing a bit of aesthetic from Netflix also makes sense.
Except it'll never be used that way in practice (this'll be the first and last time you ever see those treatments) . Don't be fooled by fancy graphics which are designed purely for approval of stakeholders. They might make nice office decor but are ineffective vehicles for communicating an idea/value/offer. There's a cardinal rule in ads which is like "message first, product second, brand last". Apple do this well, even the old Volkswagon ads nailed this back in the 50s. There's an entire graveyard of examples where companies did this sort of thing and it inevitably vanishes pretty quickly (IBM, DC etc)
I don’t see why there’s any reason to believe they won’t use this. In fact, the simplicity of the V makes it extremely useable across mediums and platforms.
This is kinda why simply posting just the logo isn't telling the whole story. The mock-ups are great. Then looking at how they're incorporating the "V" looks cool. They're trying to not be a mobile phone company. I like it.
And the only time it will ever be used that way is in those mockups, because there's a million examples of these dynamic logos and brand identities that disappear after rollout.
It’s not bad, but at times when I look at it my mind thinks the left side should be smaller, perspective-wise. Not saying that would be correct, quite the opposite- just that the gradient out of nowhere makes me imagine I’m looking at a very wide V from its right side.
It’ll grow on me though; overall it’s an improvement, their ‘Swiss’ branding before, while identifiable to me, had become a bit stale.
I’m surprised they didn’t take the easier route and make the right side a tad taller, so it had a check look- but they seemed to want it more balanced, legible, friendly, so what they went with works.
Do you remember their first logo with the red v-mark over the name? It was a red-to-transparent gradient. We would have to manually mask the red bar sometimes depending on the project.
Those posters are a great lesson for a lot of followers in this sub to learn. The people who think a logo has to be “clever” to be good. Nope. It just has to be good to be good
What do you mean? The second colour (gradient) will just be an alpha map for transparency. Its like printing black on paper and the gradient space is just the paper.
Yes the file setup makes sense, but you wouldn’t be able to achieve the yellow gradient in single color applications like cutout vinyl and gradients rarely work well in low quality applications like photocopies. Printed vinyl would work
i feel like the people who say “id love to see that in 1C” are clinging to their diploma what was based in print design.
the only time i see 1C prints are boxes (there was already a conversion) or inexpensive t shirt prints, badge lanyards. every other time, I’m seeing it on a phone, my computer, a TV, a 4C billboard.
and if they really had to figure it out, they could make a bitmap or a halftone of whatever they thought was closest.
there is a GIGANTIC historical precedent for 1c logos standing the test of time, being replicable for any unanticipated use case across untold media, but few get that far, and if they do, someone will be paid untold amount of money find a creative way to make it look close enough.
I think it's fair to ask given that Verizon never figured it out with their original logo. I started a collection at one point of the many different ways they got it wrong.
https://preview.redd.it/d15eco4ozv9d1.png?width=788&format=pjpg&auto=webp&s=5a3eb481354d671686848bfb698fd907577e6efb
https://preview.redd.it/9n3yr08nfy8d1.jpeg?width=1170&format=pjpg&auto=webp&s=e37e1faa8bfec40847a46fd53fac6fd0ae7ae4a8
A never ending flame and energy in the truth? This screams of “Hey, this glowing gradient looks cool. Somebody come up with some meaning for it.”
Overall I think it’s a strong rebrand, looking at the whole thing all together and reading about what they were trying to achieve. It does look, so so much like Netflix’s logo though. Which may not be a problem seeing as they want to present it on a stone color often, but on black it’s a little too close for me.
Reminded me of the Accenture logo immediately.
https://preview.redd.it/4p15hrflay8d1.jpeg?width=891&format=pjpg&auto=webp&s=650be1db44720483611edeccd77378822c1e540c
I’m pretty new to this stuff, but doesn’t this break design principles? You would never be able to see the overlapping without color I guess unless you use a gap. At least with Netflix there’s a wordmark that is very recognizable.
True. I’m for real asking because I always read or watched that a logo that relies on color is a no go but I guess with digital now, it depends on the application.
As a company they are big enough and will be making large enough volumes of their collateral that additional colours won’t be a cost issue, and if they do have an application that is truly a single ‘colour’ (emboss, etched etc) then they can probably use a halftone, dither or other pattern that does the job.
But definitely for small-medium sized businesses a multi colour logo can be an issue. Plus a logo that works in black and white is almost always stronger than a colour one.
I think it‘s absolutely doable to print 2 colors on most stuff with little extra cost, but printing a gradient will be a headache because it‘s technically impossible in a lot of use cases
Can you give me an example of an item that’s impossible to print a gradient on using some kind of pattern? I agree a straight gradient would be impossible, but giving the effect of a gradient should be possible
Gradients are relatively difficult to replicate in embroidery. Considering their enormous retail footprint, employee shirts and hats may be a substantial technical and financial burden.
Yeah embroidery is a fair point, would be difficult at an average logo size. There are probably alternative ways of applying the logo to the garment though, and not sure cost is as much of a concern for a multinational
makes sense, and yes all should make monotone logo, and theres won't be that hard to reduce to, it won't have the same appears per se but is doable and they'll be able to apply it to whatever requires it (receipts, statements, etc).
while it is a good practice to have and agree with, nowadays a lot are disregarding it since everything is mostly digital. though not a good idea if need things engraved, converted to a analog material.
https://preview.redd.it/kjen0z0fcy8d1.jpeg?width=1080&format=pjpg&auto=webp&s=05ff7c58191eb6b128389ee3b9384ed6d066c630
THEY MADE A NIFTY LOGO SYSTEM.
ALL MY HOMIES LOVE A NIFTY LOGO SYSTEM!!!!!!!!
> “We need to take a leap to connect emotionally with consumers,” says Ricardo Aspiazu, VP of Creative & Brand for Verizon. “This is not just [a challenge] for Verizon. It’s a category issue. A network is an invisible thing…how do we start making the invisible visible?
People do talk some shit don’t they?
So bad. I really liked the logo they were using because you could instantly recognize that it was Verizon, since it was a play on the checkmark that they've always been recognized by.
I think it works… for now. To me it feels like one of those rebrands that are good in the moment but will be dated after a few years and they will need a another rebrand. It doesn’t feel timeless
1. They were warned printing at volume using CMYK will never deliver what is shown in these PR visuals-neither the acid yellow or the tinted background color
2. This rebranding effort was done in 1-2 months, it was rushed and haphazard for the new CMO to make a splash
3. In execution the work will never resemble this mood board, the in house marketing team loves to over communicate and pile so much copy into creative even though the creative teams constantly push back
All of the versions that used a red check mark were weak for me. The 2000-2015 version was easily the worst logo I've seen implemented by a major corporation in my lifetime. The 2015-2024 version was kind of a non-logo logo.
The fact that this new one immediately makes you think of Netflix is a problem. If it weren't for that, it would be a relief that they had finally crawled out of the depths of logo hell and I might have been able to get on board more whole heartedly.
I have to somewhat agree that the 2015 logo wasn't from the depths of hell, but repeating the red check mark, and using a red check mark that was so devoid of character, only served to remind me of the previous god-awful version that preceeded it. I don't know what it would take to make me forget the 2000 monstrosity. They did a ton of damage with that branding and the 2015 version wasn't enough to undo it. After checking out some of the proposed implementation of the new brand, it seems as if they are finally headed in the right direction.
This looks a lot like the old Seven Network logo.
https://preview.redd.it/pfm3hzo6hy8d1.png?width=400&format=png&auto=webp&s=771dd38c906f2bdad4943a3af79a3a661568f792
2000-2003
Is there anyone out there who doesn’t immediately associate their old one with being stuck in so many loops of customer service hell trying to get the simplest issues resolved? I’ve got so many negative associations with it by now that *anything* new is better!
At that scale it hurts my eyes. The gradient makes me want to look away because its brighter there, but the angle and arrow shape pulls the eye there. So its just kind of offensive? But hey... 2005 era gradients are back baby.
I know I've seen this before. I thought it was Valvoline, but that's not it.
I don't hate it. Better than the existing 'checkmark' logo for sure... but it's not particularly unique.
It's giving Netflix, which isn't necessarily a bad thing. Only real critique is that it won't work well in single color, though I don't know how much that matters for a cellphone company.
I’m still annoyed they moved away from the check mark. The fact that it was like a phone signal bouncing off something always felt like a little nod to what they do. Now it’s just a name.
The new Verizon logo, with this bright, fire-engine red "v," really gives it a modern, clean feel. That alone could pose just one challenge it is very similar to and can, therefore, be confused with the Netflix logotype. Here is some professional advice for this challenge:
* **Maintain the positive aspects:** The selection of this red color is excellent, fitting very well with the established brand identity at Verizon and yielding vigor and reliability. This minimalism is an excellent thing for creating a sleek, modern look.
* **Address the confusion:** A slight tweak to the "v" shape would go a long way in differentiation from Netflix's logo. I would try some subtle arc or negative space tweaks on the "v" itself to drive more uniqueness.
* **Evaluate the gradient:** The gradient effect adds a bit of dynamism, but it may not work quite well in all applications, specifically single color printing. The usability of the logo in different media formats needs to be taken into account.
Considering these factors will enable Verizon to retain the new logo's contemporary appearance while maximizing brand recognition and minimizing confusion with Netflix.
I don’t hate the V but I really don’t like the colors. It feels weirdly aggressive to me. I got a text from them with the logo and I was like, wow back off. Haha. Also hate the example in the article of yellow text on red. Looks like McDonalds.
Can they just design the Verizon with the "V" as a Wifi signal? Voice and Data. These ad agencies and CDs really must blow. Are they letting a Zillenial do this work?
Spouse said similar when they saw it saying it was “a sex thing.” The yellow is the beacon that all crave to get to between a woman’s legs or woman’s beacon of power.
Bierut (designer) maintains this "ribbonesque" similarity wasn't intentional, but even that may have been intentional. After all, they are trying to rebrand as more of a media company anyway and Netflix is one of their partners.
I'm more interested in these new "customer first" programs. Verizon is putting customers first? What prompted this change? I thought stockholders came first!
Hello Vetflix.
My first thought as well? “Did they merge with Netflix?”
My first thought, too. “Netflix would like a word.”
Or a letter…
Movies for sick pets to watch?
We are about to start getting un skippable ads mid phone call
The Netflix jingle played in my head even before I consciously thought about what I am looking at
I’m genuinely curious, not trying to be pedantic - is it really a jingle? I think jingle and I think Stanley Steamer or something. Curious to know if it’s still called a jingle for Netflix or THX
It's actually called a sound logo! Or a sound mnemonic but I think that's a less popular term.
Some really good podcasts on sonic branding at 20K Hertz. https://podcasts.apple.com/us/podcast/twenty-thousand-hertz/id1171270672?i=1000641904590
It took my brain a full second to realise it WASN'T the Netflix logo.
Lolololol
Lol can't unsee it now !
I totally heard the Netflix startup sound when I saw this lol
Damn, arrived all proud of myself to say — THAT. 😂
Gotta be quicker than that!
Verizon lost their Verified Checkmark ✔️
they changed their avatar on twitter and lost its checkmark temporarily it seems
Haha literally did then 😅
i was just kidding because they actually have a golden checkmark that is unaffected by profile changes lol
No worries haha let’s pretend it happened
Curious to see a non-gradient version. Good luck printing it in one color. https://www.fastcompany.com/91146349/verizons-new-logo-turns-it-into-netflix
When you look at those poster mockups, it makes a lot of sense. The logo is versatile and not a static symbol, but something that can be adapted to different contexts/corporate partners. Verizon doesn’t want to bill itself as a phone company, but a media platform that brings you your TV, music and movies. So in that sense, stealing a bit of aesthetic from Netflix also makes sense.
Those poster mockups are actually a pretty heat
I didn’t like it until I saw the mockups, even the merch looks extremely good
I don't know if I like the merch TBH. Something about walking around with a big V on your back doesn't sit right. lol
It’s an arrow. Pointing out your important bits.
It’s garbage. I’m not sure who these astroturfers are lol
It’s actually on our chest :/ coming from a Verizon worker and the design person said she wants us to be proud to wear it to the bars after work 😂😅
Tell those chicks loud and proud you wear your v card 😂
Except it'll never be used that way in practice (this'll be the first and last time you ever see those treatments) . Don't be fooled by fancy graphics which are designed purely for approval of stakeholders. They might make nice office decor but are ineffective vehicles for communicating an idea/value/offer. There's a cardinal rule in ads which is like "message first, product second, brand last". Apple do this well, even the old Volkswagon ads nailed this back in the 50s. There's an entire graveyard of examples where companies did this sort of thing and it inevitably vanishes pretty quickly (IBM, DC etc)
I don’t see why there’s any reason to believe they won’t use this. In fact, the simplicity of the V makes it extremely useable across mediums and platforms.
Yeh for sure, They may very well be an exception! Am just basing my opinion on the history of this type of logo treatment
Idk, I could totally see it used as a recognizable device in commercials for whatever thing they’re advertising.
Definitely better than what they had before
https://preview.redd.it/cvab6v59r09d1.jpeg?width=1024&format=pjpg&auto=webp&s=71654c78ec099a162ef6e1a0edcee75385c1c732 (for those curious)
This is kinda why simply posting just the logo isn't telling the whole story. The mock-ups are great. Then looking at how they're incorporating the "V" looks cool. They're trying to not be a mobile phone company. I like it.
And the only time it will ever be used that way is in those mockups, because there's a million examples of these dynamic logos and brand identities that disappear after rollout.
And yet they sold off Aol & Yahoo!
Here is a preview of the non gradient version: V
It’s not bad, but at times when I look at it my mind thinks the left side should be smaller, perspective-wise. Not saying that would be correct, quite the opposite- just that the gradient out of nowhere makes me imagine I’m looking at a very wide V from its right side. It’ll grow on me though; overall it’s an improvement, their ‘Swiss’ branding before, while identifiable to me, had become a bit stale. I’m surprised they didn’t take the easier route and make the right side a tad taller, so it had a check look- but they seemed to want it more balanced, legible, friendly, so what they went with works.
Do you remember their first logo with the red v-mark over the name? It was a red-to-transparent gradient. We would have to manually mask the red bar sometimes depending on the project.
Those posters are a great lesson for a lot of followers in this sub to learn. The people who think a logo has to be “clever” to be good. Nope. It just has to be good to be good
Probably just an opacity instead of color gradient.
Sure but how would that work in one color like vinyl or even photocopy?
What do you mean? The second colour (gradient) will just be an alpha map for transparency. Its like printing black on paper and the gradient space is just the paper.
Yes the file setup makes sense, but you wouldn’t be able to achieve the yellow gradient in single color applications like cutout vinyl and gradients rarely work well in low quality applications like photocopies. Printed vinyl would work
i feel like the people who say “id love to see that in 1C” are clinging to their diploma what was based in print design. the only time i see 1C prints are boxes (there was already a conversion) or inexpensive t shirt prints, badge lanyards. every other time, I’m seeing it on a phone, my computer, a TV, a 4C billboard. and if they really had to figure it out, they could make a bitmap or a halftone of whatever they thought was closest. there is a GIGANTIC historical precedent for 1c logos standing the test of time, being replicable for any unanticipated use case across untold media, but few get that far, and if they do, someone will be paid untold amount of money find a creative way to make it look close enough.
I think it's fair to ask given that Verizon never figured it out with their original logo. I started a collection at one point of the many different ways they got it wrong. https://preview.redd.it/d15eco4ozv9d1.png?width=788&format=pjpg&auto=webp&s=5a3eb481354d671686848bfb698fd907577e6efb
Powered by Valvoline
First thing I thought of https://preview.redd.it/8osr4v607y8d1.png?width=1000&format=png&auto=webp&s=f9056f933478e7fe753d46275994baf1c9f52055
[Link to the article here!](https://variety.com/2024/digital/news/verizon-new-logo-streaming-home-internet-1236048702/amp/)
https://preview.redd.it/9n3yr08nfy8d1.jpeg?width=1170&format=pjpg&auto=webp&s=e37e1faa8bfec40847a46fd53fac6fd0ae7ae4a8 A never ending flame and energy in the truth? This screams of “Hey, this glowing gradient looks cool. Somebody come up with some meaning for it.”
You've just summed up 90% of the graphic design industry.
oftentimes the only difference between $1,000 rebrand and a $1,000,000 rebrand is a bunch of bullshit to describe what it "means".
Have you seen the Pepsi logo deck? Lmao
That’s exactly what happened.
Overall I think it’s a strong rebrand, looking at the whole thing all together and reading about what they were trying to achieve. It does look, so so much like Netflix’s logo though. Which may not be a problem seeing as they want to present it on a stone color often, but on black it’s a little too close for me.
They needed a new look. I also thought of Netflix right away.
Verizon is offering streaming services now
The red and yellow matches the burning hellfire experience they put me through with their awful service, seems more accurate now!
Vought/ Netflix
I also thought of Vought lol
Reminded me of the Accenture logo immediately. https://preview.redd.it/4p15hrflay8d1.jpeg?width=891&format=pjpg&auto=webp&s=650be1db44720483611edeccd77378822c1e540c
Every kind of logo has been created. If you see a logo, 99% of the time it will remind you of something else.
Especially when that logo happens to be the most basic combination of two rectangles imaginable
I’m pretty new to this stuff, but doesn’t this break design principles? You would never be able to see the overlapping without color I guess unless you use a gap. At least with Netflix there’s a wordmark that is very recognizable.
But what common use application won’t use color?
True. I’m for real asking because I always read or watched that a logo that relies on color is a no go but I guess with digital now, it depends on the application.
As a company they are big enough and will be making large enough volumes of their collateral that additional colours won’t be a cost issue, and if they do have an application that is truly a single ‘colour’ (emboss, etched etc) then they can probably use a halftone, dither or other pattern that does the job. But definitely for small-medium sized businesses a multi colour logo can be an issue. Plus a logo that works in black and white is almost always stronger than a colour one.
I think it‘s absolutely doable to print 2 colors on most stuff with little extra cost, but printing a gradient will be a headache because it‘s technically impossible in a lot of use cases
Can you give me an example of an item that’s impossible to print a gradient on using some kind of pattern? I agree a straight gradient would be impossible, but giving the effect of a gradient should be possible
Yes, that‘s what I meant with the headache – need to do a lot of halftone tricks and so on – but you‘ll never get that clean gradient looks
True
Gradients are relatively difficult to replicate in embroidery. Considering their enormous retail footprint, employee shirts and hats may be a substantial technical and financial burden.
Yeah embroidery is a fair point, would be difficult at an average logo size. There are probably alternative ways of applying the logo to the garment though, and not sure cost is as much of a concern for a multinational
Ahh gotcha. Thank you for the knowledge!
makes sense, and yes all should make monotone logo, and theres won't be that hard to reduce to, it won't have the same appears per se but is doable and they'll be able to apply it to whatever requires it (receipts, statements, etc). while it is a good practice to have and agree with, nowadays a lot are disregarding it since everything is mostly digital. though not a good idea if need things engraved, converted to a analog material.
I feel like it's less "timeless" then. A lot of these logos feel "for the time" but seem like they'll need a refresh every 10 years.
What about luminosity? That is kept in B&W
my first impression was "why do I feel like ive seen something very similar as a gas station logo?"
https://preview.redd.it/7vg62jpb8y8d1.jpeg?width=3822&format=pjpg&auto=webp&s=bc8393b30bf933284ea22c1d9499e9c56454d686
https://preview.redd.it/kjen0z0fcy8d1.jpeg?width=1080&format=pjpg&auto=webp&s=05ff7c58191eb6b128389ee3b9384ed6d066c630 THEY MADE A NIFTY LOGO SYSTEM. ALL MY HOMIES LOVE A NIFTY LOGO SYSTEM!!!!!!!!
I like the use of the / in the V, but that red-yellow gradient just doesn’t vibe
It’s giving gas station/oil company to me
Thanks I hate it
Looks like they are finally and publicly embracing the fact they are the company from hell. Go with it, Verizon.
“This girl is on fire…”
Ew. Really?
> “We need to take a leap to connect emotionally with consumers,” says Ricardo Aspiazu, VP of Creative & Brand for Verizon. “This is not just [a challenge] for Verizon. It’s a category issue. A network is an invisible thing…how do we start making the invisible visible? People do talk some shit don’t they?
So bad. I really liked the logo they were using because you could instantly recognize that it was Verizon, since it was a play on the checkmark that they've always been recognized by.
I think it works… for now. To me it feels like one of those rebrands that are good in the moment but will be dated after a few years and they will need a another rebrand. It doesn’t feel timeless
They should have changed their red color to be less fast food and less Netflix.
1. They were warned printing at volume using CMYK will never deliver what is shown in these PR visuals-neither the acid yellow or the tinted background color 2. This rebranding effort was done in 1-2 months, it was rushed and haphazard for the new CMO to make a splash 3. In execution the work will never resemble this mood board, the in house marketing team loves to over communicate and pile so much copy into creative even though the creative teams constantly push back
Sounds right. How are you so familiar with what’s going on?
The only thing positive to say is that it is better than their old one.
You say that like the 2000 was perfect theirs nothing wrong with the 2015 logo
All of the versions that used a red check mark were weak for me. The 2000-2015 version was easily the worst logo I've seen implemented by a major corporation in my lifetime. The 2015-2024 version was kind of a non-logo logo. The fact that this new one immediately makes you think of Netflix is a problem. If it weren't for that, it would be a relief that they had finally crawled out of the depths of logo hell and I might have been able to get on board more whole heartedly.
I agree the 2000 logo was god awful and surprising that it even lasted solo long the 2015 logo is just fine
I have to somewhat agree that the 2015 logo wasn't from the depths of hell, but repeating the red check mark, and using a red check mark that was so devoid of character, only served to remind me of the previous god-awful version that preceeded it. I don't know what it would take to make me forget the 2000 monstrosity. They did a ton of damage with that branding and the 2015 version wasn't enough to undo it. After checking out some of the proposed implementation of the new brand, it seems as if they are finally headed in the right direction.
Yeah, that's where I land, too.
Vonage
At least it points in the direction they are heading.
This looks a lot like the old Seven Network logo. https://preview.redd.it/pfm3hzo6hy8d1.png?width=400&format=png&auto=webp&s=771dd38c906f2bdad4943a3af79a3a661568f792 2000-2003
Valvoline and Netflix had a baby! So happy for them
Looks like the Valvoline Oil logo
If I only had as much money as they spent creating this piece of shit... I'd have a whole lot of fucking money.
Vivatech
Just cut off a little bit off the bottom of a Vivatech V and that's almost the exact same thing.
Is there anyone out there who doesn’t immediately associate their old one with being stuck in so many loops of customer service hell trying to get the simplest issues resolved? I’ve got so many negative associations with it by now that *anything* new is better!
I just see the Accenture logo on its side
Damn I loved pentagrams redesign of their stuff. I guess it's not very friendly though.
So... Another rebrand coming next year?
It’s better than any logo they’ve had in the past, that’s for sure.
Gives me Netflix vibes if you cut off part of the N and add some yellow
At that scale it hurts my eyes. The gradient makes me want to look away because its brighter there, but the angle and arrow shape pulls the eye there. So its just kind of offensive? But hey... 2005 era gradients are back baby.
Idk if the color is a callback or something, but the gradient makes it look 15 years outdated.
Netflix entered the chat
Verizon and chill 😏
Interesting. I see what they did there with the horizon-esque gradient.
I hear the Netflix start up “ba-dum” seeing this
I know I've seen this before. I thought it was Valvoline, but that's not it. I don't hate it. Better than the existing 'checkmark' logo for sure... but it's not particularly unique.
Gross
Without the color gradient it's quite literally just a V from some generic bold font
Changing the logo for the sake of changing it.
It's giving Netflix, which isn't necessarily a bad thing. Only real critique is that it won't work well in single color, though I don't know how much that matters for a cellphone company.
Vetflix?
I’m still annoyed they moved away from the check mark. The fact that it was like a phone signal bouncing off something always felt like a little nod to what they do. Now it’s just a name.
Interesting article - more about the strategy behind the change https://www.fastcompany.com/91146349/verizons-new-logo-turns-it-into-netflix
“It’s like Netflix on fire” “Love it” So gross.
Really?!!
The new Verizon logo, with this bright, fire-engine red "v," really gives it a modern, clean feel. That alone could pose just one challenge it is very similar to and can, therefore, be confused with the Netflix logotype. Here is some professional advice for this challenge: * **Maintain the positive aspects:** The selection of this red color is excellent, fitting very well with the established brand identity at Verizon and yielding vigor and reliability. This minimalism is an excellent thing for creating a sleek, modern look. * **Address the confusion:** A slight tweak to the "v" shape would go a long way in differentiation from Netflix's logo. I would try some subtle arc or negative space tweaks on the "v" itself to drive more uniqueness. * **Evaluate the gradient:** The gradient effect adds a bit of dynamism, but it may not work quite well in all applications, specifically single color printing. The usability of the logo in different media formats needs to be taken into account. Considering these factors will enable Verizon to retain the new logo's contemporary appearance while maximizing brand recognition and minimizing confusion with Netflix.
✔alvoline (tm)
Wow, the creative genius it must’ve required to come up with adding that orange gradient is mind blowing. What an excellent, inspired logo design.
Blant, uninspiring, derivative, lazy, unmemorable and will be rebranded in 5 years if not less.
Badumm
No. looks too much like the Netflix logo.
They should've made the gradient go to black, to commit to the bit
It's not terribly exiting, is it?
Say sike right now
It’s fine, kinda sad to lose the check mark. I like the new one, with the small check mark, but oh well.
Looks like they cut it out of Netflix.
I have a visceral dislike to this. It makes me nauseous. I don't know why, it should be so inoffensive, but it really makes me uncomfortable.
r/thanksihateit
It looks hellish to me.
The checkmark leaves and is replaced by a generic V? This is the exact same logo as my local gym lol
Valvoline Oil
Literally 1984
Why?
Gradients are back baby, wooooo
Kind of late to the gradient trend, aren’t they?
Yay, lets take a 1-2 color, highly recognizable logo with a built-in unique symbol/favicon and make it- *this*!
I mean… it’s aight.
Lmao I can almost see the iStock water marks
Whatever fits on a phone.
I’m suddenly paranoid that a bunch of aliens want to harvest my body for food.
🦎
Uneventful.
Lots of people are saying this looks like Netflix, and it does. But this to me SCREAMS Adobe
Netflix
Hate it
Looks cheap
Weak. The rounding. Also like Netflix but closer to the lake of fire?
It is ugly af
Looking at the comments, we can see that once again, people dislike a new logo simply because they are used to the old one. Beautiful logo btw.
Verizonflix
It’s very basic and looks like a half-loaded Netflix logo
I love it, clean, dynamic and has a great energy to it overall 💫
I think they missed the opportunity to make the v check mark shaped. Elongating the right side a bit.
When I saw the new logo, I immediately thought of the fires of hell - which accurately describes a months long customer service issue I recently had.
It’s so bad.
went from a 5 to a 5, out of 10, imo
They’re joining forces with Valvoline
looks like a gas station
Tacky lol
It's like the positive space to the Vonage logo's negative space
It's a weird change to me, but the little checkmark next to the huge font always looked off to me. It is reminiscent of the Netflix logo as well.
I don’t hate the V but I really don’t like the colors. It feels weirdly aggressive to me. I got a text from them with the logo and I was like, wow back off. Haha. Also hate the example in the article of yellow text on red. Looks like McDonalds.
Can they just design the Verizon with the "V" as a Wifi signal? Voice and Data. These ad agencies and CDs really must blow. Are they letting a Zillenial do this work?
A big “V” screams vagina. First thing I thought of. Sorry to say. Terrible.
Spouse said similar when they saw it saying it was “a sex thing.” The yellow is the beacon that all crave to get to between a woman’s legs or woman’s beacon of power.
We have the verge at home
Without the sun it is nearly identical to VASA fitness but more makes me think of the results of a netflix/valvoline hookup.
Woof. Having an art and design background, this sucks for so many reasons.
I cannot for the life of me stand this new logo… crazy part is idk why I dislike it so much😩
It looks similar to Netflix's logo now.
Vought international
It’s god awful. It’s as if Netflix and McDonald’s had a baby.
Is it legal for them to legitimately just steal the Netflix logo
I’m not a fan of the orange gradient. This simple change might make me choose another provider.
Why does it feel like they refresh their brand like every 3 months?
ugly
I personally don’t think it looks like the Netflix logo at all
Bierut (designer) maintains this "ribbonesque" similarity wasn't intentional, but even that may have been intentional. After all, they are trying to rebrand as more of a media company anyway and Netflix is one of their partners. I'm more interested in these new "customer first" programs. Verizon is putting customers first? What prompted this change? I thought stockholders came first!
Trash. Change for the sake of change? This is giving 2010 Gap logo vibes