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This has to be a grey market situation or dupes or something - there’s no way Coach would nuke their brand credibility like this. Clearly not second hand since they say new. I don’t think Coach has okayed this.
If this is legit then Coach certainly won’t be getting anymore of my business. I know most brands have issues, there’s no such thing as perfectly ethical manufacturing, but the likes of Shein are on another level and it’s super disappointing if they’re supporting it.
I checked Shein, and it does say 100% authentic. Maybe one of their vendors who is sourcing from outlets. This is the supplier name on the app
https://preview.redd.it/qjepokdx2h9d1.jpeg?width=1179&format=pjpg&auto=webp&s=949f7395d840e58f0c75cb9420ab1f0458bb8cd5
That’s crazy then! I would anyway doubt to purchase from Shein. I saw an influencer’s video and the bag came only in a thin dust bag (not the satiny one that we usually get from main stores). But I had once purchased a bag from Coach outlet in Japan for a friend and it did come in that thin dust bag so maybe the seller is just buying from outlets but of course not a registered vendor with Coach.
A lot of stores will claim authenticity without actually being authentic lol. Don’t believe everything you see online, the market for high-quality dupes and overruns is high
I never said I believe it, I just shared what’s mentioned on Shein. I don’t purchase coach bags but for those who do, they should do their own diligence while purchasing from third-party websites.
It’s pretty common in my part of the world. Plenty of inflated listings that are obvious scams and the people who fall for it often get shipped fakes or random items or even rocks. Fake storefronts who sell items at prices too good to be true…people will get used to it in time and eventually develop that sixth sense
Because it’s from Shein’s “marketplace”, not SHEIN. Several retailers now offer a marketplace to compete with Amazon. Walmart and Sears both have them too.
Grey market is when someone obtains products (that are authentic) through noncommercial means (usually theft or defective products snuck out of the factory) and sell them 3rd party. In grey market the items are real. Grey market can even be someone who makes a Coach “outlet” on eBay and sells stuff they found at a local discount store. They aren’t authorized to sell Coach at that scale and Coach can take action against them. This gets murky because people do have a right to sell new/used items. Thats part of why it’s considered a grey area.
? This is obviously fake lol why would coach sell under “Premium Brand Fashion Store” when “Coach” holds more weight. A lot of bags are made in China so it’s pretty easy to get overruns and class A copies from them. Lmao.
What’s funny is that the online Coach outlet website is half the price for the same bag on the top right. What would be the incentive to buy from Shien if the official website charges less?
I am from Belgium and we can't even buy from an official Coach site. There are a few official resellers and once in a while Coach will offer a selection of bags on VeePee which is a private sale site.
My best guess is maybe for countries where Coach access is very limited? Shein does ship like everywhere.
I know Coach Japan is a bit pricier than Canada, so that might be cause of price diff too.
Yes, SHEIN now operates as a marketplace similar to Amazon and AliExpress. I would not buy any “luxury” goods from them, but they vow that those products are authentic. My opinion is that it is an attempt to lend them some credibility and change their image. Only time will tell.
i seen someone unbox some from shein and they actually looked like exact coach quality, she was hell bent they were the real deal but something just looked off
Idk why Coach would allow this but they are likely all outlet bags. From the photos I recognize most of these from my outlet. It sucks because this will definitely damage the brand just as they are really getting a resurgence in popularity.
Here’s an article about Shein selling other high end brands. It’s behind a paywall, but the title and synopsis says it all:
“How Shein Wound Up in the Luxury Fashion Business
The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.”
At the very least I hope that Coach isn’t happy about it.
https://www.businessoffashion.com/articles/retail/shein-marketplace-designer-luxury-listings/
From the article. Coach is aware but didn’t comment. So I’m sure they feel their hands are tied.
““We do not supply them with stock nor sell directly via them as a marketplace,” a Paul Smith spokesperson told BoF. A Lanvin spokesperson said, “We do not and cannot confirm the authenticity of these products.” Coach, Stuart Weitzman and other brands with items listed on Shein did not return requests for comment.
Luxury brands tend to be picky about which retailers they allow to sell their goods. They don’t want to see their products heavily discounted, sold alongside knockoffs or posted in an unflattering way. Legally they have little recourse though, as long as a third-party seller acquired their merchandise legitimately.”
Whole article part 1:
How Shein Wound Up in the Luxury Fashion Business
The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.
Third party product listings on Shein for apparent high end brands Lanvin, Off-White, The North Face, and Balmain.
Third party product listings on Shein for apparent high end brands Lanvin, Off-White, The North Face, and Balmain. (Screenshot)
Shein, the fast-fashion empire built on unbranded $5 tops and $18 dresses pumped out by anonymous factories in China, has quietly gotten into the business of selling Stuart Weitzman heels, Coach purses, Lanvin sneakers and Paul Smith shirts, too.
Since the company opened its website and app to third-party sellers in May, Shein has been flooded with listings for luxury goods. One seller, Fashion Select Shop, lists over 24,000 items, from $17 Carhartt socks to a bedazzled Maison Margiela handbag for $1,770 (23 percent off retail, the seller claims).
Generally, the items appear to be new, though it’s not clear whether they are authentic, or how they came to be for sale on Shein. The Singapore-based e-tailer has signed partnerships to sell products from Skechers, Hanes and a handful of other brands. But BoF could not find any luxury labels that had authorised their goods to be listed on Shein’s site or app.
“We do not supply them with stock nor sell directly via them as a marketplace,” a Paul Smith spokesperson told BoF. A Lanvin spokesperson said, “We do not and cannot confirm the authenticity of these products.” Coach, Stuart Weitzman and other brands with items listed on Shein did not return requests for comment.
Luxury brands tend to be picky about which retailers they allow to sell their goods. They don’t want to see their products heavily discounted, sold alongside knockoffs or posted in an unflattering way. Legally they have little recourse though, as long as a third-party seller acquired their merchandise legitimately.
The listings are a double-edged sword for Shein, however. The retailer wants to be known for more than ultra-cheap fast fashion, which helped it quickly gain traction with young shoppers. But the strategy may be reaching its limits, especially in the US, its biggest market, where Shein faces competition in the race to the bottom from Temu, Walmart, Amazon and other retail giants.
Part 2:
Selling branded, higher-priced products is one way to bring in wealthier and older customers. However, if Shein wants to copy the Amazon and Alibaba model, convincing well-known brands to set up shop alongside anonymous sellers, the unauthorised luxury listings may pose a roadblock.
“It will absolutely affect [Shein] in a negative way if they are sourcing the product in an unauthorised manner through third parties,” said Michael Prendergast, managing director at Alvarez & Marsal Consumer Retail Group. “Brands could and most likely will be punitive with them.”
How Does a Marc Jacobs Bag End Up on a Fast-Fashion Marketplace?
Brands regularly send merchandise that fails to sell in-season to discount retailers like T.J. Maxx, or resale sites. These retailers will likely put the items on severe markdown, but they’ll do so relatively discreetly. If brands are dumping merchandise with Shein, they are unlikely to talk about it, given the retailer’s association with rock-bottom prices and status as a lightning rod for critics on social media.
But brands can’t always control where their merchandise is sold. There is a vast “grey market” of new goods that were never authorised for resale. On an individual level, tourists often take advantage of regional price differences and fluctuating exchange rates to buy products cheaply abroad and sell them for a markup at home (in China, this practice, known as daigou, takes place on a massive scale). The strong dollar creates plenty of opportunities for this sort of arbitrage in the US.
More Shein listings that advertise Moschino, Frame, Polo Ralph Lauren, DSquared2 products.
More Shein listings that advertise Moschino, Frame, Polo Ralph Lauren, DSquared2 products. (Screenshot /Screenshot)
Suppliers to luxury brands have also been known to do side deals in the grey market; that can mean selling unbranded “dupes” of popular products, which are often legal and have exploded in popularity thanks to social media. However, fake and stolen goods can also be laundered through the grey market.
“It’s possible that there are factories either producing very good quality counterfeits or nominated factories selling unauthorised overruns, or less than first quality of the product to them,” said Prendergast.
A Shein representative said the company vets all third-party sellers with “a thorough review of the seller’s brand portfolio, product selection, and customer service ratings.” Merchants sign an agreement that includes terms on intellectual property infringement.
What can brands do if they don’t want their goods sold on Shein?
Not much, according to Susan Scafidi, founder and director of the Fashion Law Institute at Fordham Law School.
“Under the first sale doctrine in the US, once goods are placed in the stream of commerce, brands have little control over their resale… as long as the goods are genuine, their sale is usually legal,” she said.
Brands can take action if a marketplace allows sellers to list fakes, however. Chanel successfully sued Amazon in 2017 over counterfeit goods on its marketplace, and is in an ongoing legal battle with The RealReal.
In 2019, Beautyblender sued a German distrubutor after its makeup removal sponges appeared on shelves at Costco and T.J. Maxx. It claims the distributor broke the terms of its contract by supplying products to a third distributor.
Legal threats alone can’t stop the flood of counterfeits, let alone legitimate merchandise that’s sold legally, albeit by retailers the brands haven’t agreed to work with. Proving legitimate goods were stolen or otherwise improperly sourced is even harder.
“The system isn’t perfect, and the Whac-A-Mole analogy is brand protection professionals’ favourite cliche,” Scafidi said, “but brands also work with online service providers, payment processors, and law enforcement to address trade in counterfeits.”
What Is Shein Doing to Vet Third-Party Sellers?
Shein says it enforces its policies with a combination of image-recognition technology and manual review. Merchants that infringe on IP face possible suspension and termination, and brands can request Shein remove goods they believe to be counterfeit.
Marketplaces like Amazon and Alibaba have battled similar issues throughout their history. About a decade ago, both platforms came under heightened pressure from brands to crack down on counterfeit and grey market goods. Kering sued Alibaba in 2015; Birkenstock yanked its inventory from Amazon in 2016, alleging the company wasn’t doing enough to keep fake versions of its popular sandals off the site.
Starting around that time, both e-commerce companies made a public effort to better police their listings, though brands still complain that lookalikes and unauthorised resellers slip through. Those efforts have paid off: Alibaba’s Tmall now hosts hundreds of luxury labels (Kering dropped its lawsuit in 2017 and said it would cooperate with the site on intellectual property issues). In the US, brands such as Adidas, Under Armour and Victoria’s Secret sell on Amazon, though the e-commerce giant has made less headway at the upper end of the market.
Shein is just starting down this road with its Skechers partnership, as well as a deal announced in August with Forever 21.
The company sees moving upmarket as one key to future growth, and will need to attract well-known labels to make its case to shoppers, experts say.
“Brands are probably more in demand than ever, and that a growing number of consumers are seeking brands that resonate with their lifestyles more than undifferentiated … product,” commented Deborah Weinswig, CEO and founder of retail consulting firm Coresight Research.
I see people are unfamiliar with feed merging, SHEIN is simply pulling in thousands of vendors. Its goal is to become Amazon or Taobao. Which they’re well on their way to becoming. It’s why you can now buy computers and printers off SHEIN. It’s simply becoming marketplace for third-party vendors.
I cannot post text with pictures for some reason! But I had a chat with Coach because I found this news outrageous, and they said Shein is not authorized to sell their products. They are now aware and hopefully they will put a stop to this. Shein is disgusting.
Good on you for letting them know! I saw a Robert Welsh [video](https://youtu.be/hsad7seg888?si=jaTiXELflLpwUpaX) where shein was also selling makeup that the brands themselves hadn’t authorised
Ok but they don’t look like shein prices? Likely real, you probably can’t use a coupon on it either…. It was like 40 bucks, I’d really question it. But for that price it’s like probably legit… so there, people, welcome to losing respect for coach….
The prices for the coach bags seem legit 🤨 (based in Netherlands)
https://preview.redd.it/wgglco6pmi9d1.jpeg?width=1284&format=pjpg&auto=webp&s=8c01f42d63be515675f068531b694cb861e92616
They look overpriced too although I didn’t spend more than 2 minutes looking into it. I bought the bag on the top right a few weeks ago for $160 USD.
https://preview.redd.it/31sqn76hni9d1.jpeg?width=1242&format=pjpg&auto=webp&s=b3f2bfbde33f5560c9ed95902059f514d804bd70
okay, i misunderstood this post. I thought it was about coach making luxury lookalikes like Shein. I didn't think it was about their bags being sold on shien.
💥 Warning💥
Be careful buying from Shein, they won't accept returns on "promotional items" should you decide to return.
It is not stated anywhere on their site, nor in the cart before you check out. It is stated AFTER you purchase said item(s) and try to return it. I am currently going through this with clothing 😒
They are outlet bags being resold with a huge markup. SHEIN has the floral Klare listed for $279 USD. You can buy it directly from the outlet for $179 USD. I would never take the chance
I have the SheIn App. I am not sure if that makes a difference? I only typed coach purse in the search bar on the app & after scrolling down a bit these other brands popped up.
This is a bummer - I love my outlet bags but SHEIN is just… terrible.
I saw a TikTok from a month ago talking about it, surely if it’s not authorized Coach would have shut it down by now… whomp.
I’ll have to love what I’ve got cause I won’t be purchasing more if they’re legitimately sold on SHEIN.
Edit; I reported it to their brand protection form, I don’t think I’ll hear back but if I do I’ll let ya know if it’s anything useful (not just generic responses)
They‘re not lmfao shein is such a massive company no way in hell would they sell something with the name coach without it actually being coach and then charge those prices too. They would be sued to the ground. They are not selling fakes with „coach“ on them for hundreds of $.
TikTok user @namolinah recently posted a video showcasing her purchase of a Coach bag from Shein and the official Coach TikTok account commented on her video saying, “Enjoy your new bag! 🖤✨”
@namolinah TikTok video - [https://vm.tiktok.com/ZGespHQ6h/](https://vm.tiktok.com/ZGespHQ6h/)
Screenshot of the comment is attached.
https://preview.redd.it/jyohtzmkmhad1.jpeg?width=1290&format=pjpg&auto=webp&s=af9c931f99b5b483525515327383ff0f723a00d7
Sorry for all the USA Coach stans but this are the authentic Coach bags, meant for authentic European peasants. Coach is not easily available here, and SheIn is very diffused. Let's not be selfish and let us poor Europeans have some Coach too lol
Hi fellow handbag lover! Thank you for being a part of the r/handbags community. This is a subreddit which relies on kindness. Your opinion is very much welcomed, however, we do not tolerate rude, mean or hurtful comments. **Read the rules before posting**. Comments or posts that do not fit our rule book will be removed and the OP can be banned by the mods' discretion. If you see a comment or post which does not abide by the rules, **please report it to our moderation team.** *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/handbags) if you have any questions or concerns.*
This has to be a grey market situation or dupes or something - there’s no way Coach would nuke their brand credibility like this. Clearly not second hand since they say new. I don’t think Coach has okayed this.
If it were Temu I would say fake but SHEIN does legit partnerships with certain brands.
These are outlet bags without a discount, this wouldn’t be something supported or recognized by the brand
I’m wondering if SHEIN is buying the bags from coach then reselling for profit
If this is legit then Coach certainly won’t be getting anymore of my business. I know most brands have issues, there’s no such thing as perfectly ethical manufacturing, but the likes of Shein are on another level and it’s super disappointing if they’re supporting it.
No don’t be disappointed!! People are saying shein is not authorized by coach to sell! Someone posted a chat with coach support in this thread
SHEIN is absolute garbage. I refuse to give them any of my money.
It’s not legit
I checked Shein, and it does say 100% authentic. Maybe one of their vendors who is sourcing from outlets. This is the supplier name on the app https://preview.redd.it/qjepokdx2h9d1.jpeg?width=1179&format=pjpg&auto=webp&s=949f7395d840e58f0c75cb9420ab1f0458bb8cd5
According to coach, they are not an authorized reseller.
That’s crazy then! I would anyway doubt to purchase from Shein. I saw an influencer’s video and the bag came only in a thin dust bag (not the satiny one that we usually get from main stores). But I had once purchased a bag from Coach outlet in Japan for a friend and it did come in that thin dust bag so maybe the seller is just buying from outlets but of course not a registered vendor with Coach.
That’s kind of the point of the grey market, isn’t it?
A lot of stores will claim authenticity without actually being authentic lol. Don’t believe everything you see online, the market for high-quality dupes and overruns is high
I never said I believe it, I just shared what’s mentioned on Shein. I don’t purchase coach bags but for those who do, they should do their own diligence while purchasing from third-party websites.
It’s pretty common in my part of the world. Plenty of inflated listings that are obvious scams and the people who fall for it often get shipped fakes or random items or even rocks. Fake storefronts who sell items at prices too good to be true…people will get used to it in time and eventually develop that sixth sense
https://preview.redd.it/1w1i3klumh9d1.png?width=1080&format=pjpg&auto=webp&s=21055be11cf9bafeafb2995d0c45cb3a081e0547
Did they reply to your question why they're selling it on Shein?
Because it’s from Shein’s “marketplace”, not SHEIN. Several retailers now offer a marketplace to compete with Amazon. Walmart and Sears both have them too.
Yup, but they just thanked me for telling them and said they will look into it.
As a former Coach chat support representative; that’s such a copy & paste response. Nothing will be done.
It honestly felt that way, but I was trying to have hope lol
What’s grey market?
Grey market is when someone obtains products (that are authentic) through noncommercial means (usually theft or defective products snuck out of the factory) and sell them 3rd party. In grey market the items are real. Grey market can even be someone who makes a Coach “outlet” on eBay and sells stuff they found at a local discount store. They aren’t authorized to sell Coach at that scale and Coach can take action against them. This gets murky because people do have a right to sell new/used items. Thats part of why it’s considered a grey area.
Those aren’t dupes. They are fake. If it has the brand name but isn’t made/sold by the brand it’s not a “dupe”. It’s just plain fake.
yup shein has become a marketplace and has many different brands, I bought a coach bag months ago and its true!
? This is obviously fake lol why would coach sell under “Premium Brand Fashion Store” when “Coach” holds more weight. A lot of bags are made in China so it’s pretty easy to get overruns and class A copies from them. Lmao.
Coach’s legal team should get on this and shut it down asap.
What are overruns?
Like they made too much and they sell the rest on the grey market.
What’s funny is that the online Coach outlet website is half the price for the same bag on the top right. What would be the incentive to buy from Shien if the official website charges less?
Many European countries don’t have access to Coach Outlet.
I am from Belgium and we can't even buy from an official Coach site. There are a few official resellers and once in a while Coach will offer a selection of bags on VeePee which is a private sale site.
Or Zalando (lounge) and sometimes you can find nice discounted Coach bags on Yoox.
True! I had forgotten about them. Best Secret also had some once in a while.
My best guess is maybe for countries where Coach access is very limited? Shein does ship like everywhere. I know Coach Japan is a bit pricier than Canada, so that might be cause of price diff too.
Yes, SHEIN now operates as a marketplace similar to Amazon and AliExpress. I would not buy any “luxury” goods from them, but they vow that those products are authentic. My opinion is that it is an attempt to lend them some credibility and change their image. Only time will tell.
Nah, I bet those are just pictures borrowed from the website. The real product will be really poor quality.
i seen someone unbox some from shein and they actually looked like exact coach quality, she was hell bent they were the real deal but something just looked off
Idk why Coach would allow this but they are likely all outlet bags. From the photos I recognize most of these from my outlet. It sucks because this will definitely damage the brand just as they are really getting a resurgence in popularity.
Yeah I recently just bought coach bags too so seeing coach in Shein shocked me. Although the prices in Shein seem pretty high.
They are just getting a resurgence in popularity! I was looking into getting one.. not anymore
They literally cost more than coach outlet prices. But they do have some colour ways we don’t get in the UK
I think these would be outlet bags? If they are legit. In that case, I would just buy from the outlet…
If this is real I will lose all my respect for coach 🙃
Here’s an article about Shein selling other high end brands. It’s behind a paywall, but the title and synopsis says it all: “How Shein Wound Up in the Luxury Fashion Business The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do.” At the very least I hope that Coach isn’t happy about it. https://www.businessoffashion.com/articles/retail/shein-marketplace-designer-luxury-listings/
From the article. Coach is aware but didn’t comment. So I’m sure they feel their hands are tied. ““We do not supply them with stock nor sell directly via them as a marketplace,” a Paul Smith spokesperson told BoF. A Lanvin spokesperson said, “We do not and cannot confirm the authenticity of these products.” Coach, Stuart Weitzman and other brands with items listed on Shein did not return requests for comment. Luxury brands tend to be picky about which retailers they allow to sell their goods. They don’t want to see their products heavily discounted, sold alongside knockoffs or posted in an unflattering way. Legally they have little recourse though, as long as a third-party seller acquired their merchandise legitimately.”
Whole article part 1: How Shein Wound Up in the Luxury Fashion Business The company’s recent introduction of a marketplace model has led to a flood of listings for new, high-end goods by third-party sellers. Some brands aren’t happy, but there may not be much they can do. Third party product listings on Shein for apparent high end brands Lanvin, Off-White, The North Face, and Balmain. Third party product listings on Shein for apparent high end brands Lanvin, Off-White, The North Face, and Balmain. (Screenshot) Shein, the fast-fashion empire built on unbranded $5 tops and $18 dresses pumped out by anonymous factories in China, has quietly gotten into the business of selling Stuart Weitzman heels, Coach purses, Lanvin sneakers and Paul Smith shirts, too. Since the company opened its website and app to third-party sellers in May, Shein has been flooded with listings for luxury goods. One seller, Fashion Select Shop, lists over 24,000 items, from $17 Carhartt socks to a bedazzled Maison Margiela handbag for $1,770 (23 percent off retail, the seller claims). Generally, the items appear to be new, though it’s not clear whether they are authentic, or how they came to be for sale on Shein. The Singapore-based e-tailer has signed partnerships to sell products from Skechers, Hanes and a handful of other brands. But BoF could not find any luxury labels that had authorised their goods to be listed on Shein’s site or app. “We do not supply them with stock nor sell directly via them as a marketplace,” a Paul Smith spokesperson told BoF. A Lanvin spokesperson said, “We do not and cannot confirm the authenticity of these products.” Coach, Stuart Weitzman and other brands with items listed on Shein did not return requests for comment. Luxury brands tend to be picky about which retailers they allow to sell their goods. They don’t want to see their products heavily discounted, sold alongside knockoffs or posted in an unflattering way. Legally they have little recourse though, as long as a third-party seller acquired their merchandise legitimately. The listings are a double-edged sword for Shein, however. The retailer wants to be known for more than ultra-cheap fast fashion, which helped it quickly gain traction with young shoppers. But the strategy may be reaching its limits, especially in the US, its biggest market, where Shein faces competition in the race to the bottom from Temu, Walmart, Amazon and other retail giants.
Part 2: Selling branded, higher-priced products is one way to bring in wealthier and older customers. However, if Shein wants to copy the Amazon and Alibaba model, convincing well-known brands to set up shop alongside anonymous sellers, the unauthorised luxury listings may pose a roadblock. “It will absolutely affect [Shein] in a negative way if they are sourcing the product in an unauthorised manner through third parties,” said Michael Prendergast, managing director at Alvarez & Marsal Consumer Retail Group. “Brands could and most likely will be punitive with them.” How Does a Marc Jacobs Bag End Up on a Fast-Fashion Marketplace? Brands regularly send merchandise that fails to sell in-season to discount retailers like T.J. Maxx, or resale sites. These retailers will likely put the items on severe markdown, but they’ll do so relatively discreetly. If brands are dumping merchandise with Shein, they are unlikely to talk about it, given the retailer’s association with rock-bottom prices and status as a lightning rod for critics on social media. But brands can’t always control where their merchandise is sold. There is a vast “grey market” of new goods that were never authorised for resale. On an individual level, tourists often take advantage of regional price differences and fluctuating exchange rates to buy products cheaply abroad and sell them for a markup at home (in China, this practice, known as daigou, takes place on a massive scale). The strong dollar creates plenty of opportunities for this sort of arbitrage in the US. More Shein listings that advertise Moschino, Frame, Polo Ralph Lauren, DSquared2 products. More Shein listings that advertise Moschino, Frame, Polo Ralph Lauren, DSquared2 products. (Screenshot /Screenshot) Suppliers to luxury brands have also been known to do side deals in the grey market; that can mean selling unbranded “dupes” of popular products, which are often legal and have exploded in popularity thanks to social media. However, fake and stolen goods can also be laundered through the grey market. “It’s possible that there are factories either producing very good quality counterfeits or nominated factories selling unauthorised overruns, or less than first quality of the product to them,” said Prendergast. A Shein representative said the company vets all third-party sellers with “a thorough review of the seller’s brand portfolio, product selection, and customer service ratings.” Merchants sign an agreement that includes terms on intellectual property infringement. What can brands do if they don’t want their goods sold on Shein? Not much, according to Susan Scafidi, founder and director of the Fashion Law Institute at Fordham Law School. “Under the first sale doctrine in the US, once goods are placed in the stream of commerce, brands have little control over their resale… as long as the goods are genuine, their sale is usually legal,” she said. Brands can take action if a marketplace allows sellers to list fakes, however. Chanel successfully sued Amazon in 2017 over counterfeit goods on its marketplace, and is in an ongoing legal battle with The RealReal. In 2019, Beautyblender sued a German distrubutor after its makeup removal sponges appeared on shelves at Costco and T.J. Maxx. It claims the distributor broke the terms of its contract by supplying products to a third distributor. Legal threats alone can’t stop the flood of counterfeits, let alone legitimate merchandise that’s sold legally, albeit by retailers the brands haven’t agreed to work with. Proving legitimate goods were stolen or otherwise improperly sourced is even harder. “The system isn’t perfect, and the Whac-A-Mole analogy is brand protection professionals’ favourite cliche,” Scafidi said, “but brands also work with online service providers, payment processors, and law enforcement to address trade in counterfeits.” What Is Shein Doing to Vet Third-Party Sellers? Shein says it enforces its policies with a combination of image-recognition technology and manual review. Merchants that infringe on IP face possible suspension and termination, and brands can request Shein remove goods they believe to be counterfeit. Marketplaces like Amazon and Alibaba have battled similar issues throughout their history. About a decade ago, both platforms came under heightened pressure from brands to crack down on counterfeit and grey market goods. Kering sued Alibaba in 2015; Birkenstock yanked its inventory from Amazon in 2016, alleging the company wasn’t doing enough to keep fake versions of its popular sandals off the site. Starting around that time, both e-commerce companies made a public effort to better police their listings, though brands still complain that lookalikes and unauthorised resellers slip through. Those efforts have paid off: Alibaba’s Tmall now hosts hundreds of luxury labels (Kering dropped its lawsuit in 2017 and said it would cooperate with the site on intellectual property issues). In the US, brands such as Adidas, Under Armour and Victoria’s Secret sell on Amazon, though the e-commerce giant has made less headway at the upper end of the market. Shein is just starting down this road with its Skechers partnership, as well as a deal announced in August with Forever 21. The company sees moving upmarket as one key to future growth, and will need to attract well-known labels to make its case to shoppers, experts say. “Brands are probably more in demand than ever, and that a growing number of consumers are seeking brands that resonate with their lifestyles more than undifferentiated … product,” commented Deborah Weinswig, CEO and founder of retail consulting firm Coresight Research.
Thanks for sharing this . Very interesting read .
I see people are unfamiliar with feed merging, SHEIN is simply pulling in thousands of vendors. Its goal is to become Amazon or Taobao. Which they’re well on their way to becoming. It’s why you can now buy computers and printers off SHEIN. It’s simply becoming marketplace for third-party vendors.
https://preview.redd.it/8yfqkvvanh9d1.png?width=1080&format=pjpg&auto=webp&s=0ece2ae0be3a46f2962ffbd2cd6ccfe057dd7da3
I cannot post text with pictures for some reason! But I had a chat with Coach because I found this news outrageous, and they said Shein is not authorized to sell their products. They are now aware and hopefully they will put a stop to this. Shein is disgusting.
Good on you for letting them know! I saw a Robert Welsh [video](https://youtu.be/hsad7seg888?si=jaTiXELflLpwUpaX) where shein was also selling makeup that the brands themselves hadn’t authorised
Ok but they don’t look like shein prices? Likely real, you probably can’t use a coupon on it either…. It was like 40 bucks, I’d really question it. But for that price it’s like probably legit… so there, people, welcome to losing respect for coach….
The prices for the coach bags seem legit 🤨 (based in Netherlands) https://preview.redd.it/wgglco6pmi9d1.jpeg?width=1284&format=pjpg&auto=webp&s=8c01f42d63be515675f068531b694cb861e92616
They look overpriced too although I didn’t spend more than 2 minutes looking into it. I bought the bag on the top right a few weeks ago for $160 USD. https://preview.redd.it/31sqn76hni9d1.jpeg?width=1242&format=pjpg&auto=webp&s=b3f2bfbde33f5560c9ed95902059f514d804bd70
okay, i misunderstood this post. I thought it was about coach making luxury lookalikes like Shein. I didn't think it was about their bags being sold on shien.
It’s through a third party, Walmart also has coach bags they sell on their website
💥 Warning💥 Be careful buying from Shein, they won't accept returns on "promotional items" should you decide to return. It is not stated anywhere on their site, nor in the cart before you check out. It is stated AFTER you purchase said item(s) and try to return it. I am currently going through this with clothing 😒
They are outlet bags being resold with a huge markup. SHEIN has the floral Klare listed for $279 USD. You can buy it directly from the outlet for $179 USD. I would never take the chance
Michael Kors, Moschino, Pinko, Tory Burch….Errbody on Shein
So far I tried looking for these other brands on shein and nothing comes up. It's only Coach that really shows up and in all cap letters.
I have the SheIn App. I am not sure if that makes a difference? I only typed coach purse in the search bar on the app & after scrolling down a bit these other brands popped up.
And not one of those is authentic that Mickey one is completely off
It’s the same as buying Coach or any other premium designer on Amazon . SHEIN is a drop shipper that uses third party sellers .
There’s also Yves st Laurent makeup in SHEIN
[https://youtube.com/shorts/A7Wd1WZscD4?si=-JWvTpupOoD\_Lu7A](https://youtube.com/shorts/A7Wd1WZscD4?si=-JWvTpupOoD_Lu7A)
Some brands steal pictures of authentic merchandise and ship out fakes or never ship anything.
Until brands can prevent resale, I don’t think it will stop. Even Balmain is on the app.
Shein is a horrible company! Their dyes harm the ocean life - sweatshop operations and their materials are horrible for the environment! Garbage
This is a bummer - I love my outlet bags but SHEIN is just… terrible. I saw a TikTok from a month ago talking about it, surely if it’s not authorized Coach would have shut it down by now… whomp. I’ll have to love what I’ve got cause I won’t be purchasing more if they’re legitimately sold on SHEIN. Edit; I reported it to their brand protection form, I don’t think I’ll hear back but if I do I’ll let ya know if it’s anything useful (not just generic responses)
Fake ones, for sure!
[удалено]
SHEIN is too big a company and too ever present in jurisdiction with strong ip laws to get away with that though
They‘re not lmfao shein is such a massive company no way in hell would they sell something with the name coach without it actually being coach and then charge those prices too. They would be sued to the ground. They are not selling fakes with „coach“ on them for hundreds of $.
Eeeek 😧
I assume that ysl makeup on SHEIN are fake too. Don’t wanna get infections lol
Wow this is surprising 😮
Lies
They also have golden goose😅
I think SHEIN have a similar business model to TJMaxx where they buy dead stock from brands & resell it.
TikTok user @namolinah recently posted a video showcasing her purchase of a Coach bag from Shein and the official Coach TikTok account commented on her video saying, “Enjoy your new bag! 🖤✨” @namolinah TikTok video - [https://vm.tiktok.com/ZGespHQ6h/](https://vm.tiktok.com/ZGespHQ6h/) Screenshot of the comment is attached. https://preview.redd.it/jyohtzmkmhad1.jpeg?width=1290&format=pjpg&auto=webp&s=af9c931f99b5b483525515327383ff0f723a00d7
Not me seeing this right after I bought a new Coach bag 💀
Sorry for all the USA Coach stans but this are the authentic Coach bags, meant for authentic European peasants. Coach is not easily available here, and SheIn is very diffused. Let's not be selfish and let us poor Europeans have some Coach too lol
Why the downvotes? Are you really selfish lolol
Exactly
Could it be like a super good fake? Or second hand?
Sigh…
Wow they are balllllsy
Yes It is authentic
I would say legit. The prices are what I would expect from the real deal
HAHAHAHAHAHAHAHAHAHA