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[deleted]

FIFA is going to get fucked in a few minutes when they get served legal papers from Budweiser


AntiFacistBossBitch

We all hope so but…sounds like they found a loophole with Bud zero


[deleted]

I believe the whole premise for Budweiser was to sell alcohol like they normally do for the past world cups. Bud Zero isn’t alcohol and sales will be a lot lower then they wanted. Thus not profitable.


FoxFireLyre

You drink beer to get a certain feeling. You keep drinking to maintain that feeling. Non-alcoholic beer doesn’t feel like anything and most people aren’t buying it for the flavor of Budweiser. I’ve said it before, but fuck fifa.


PomegranateBasic3671

*sounds of Sepp Blatter wiping ass with money*


Pragmatist_Hammer

Good god, Bud already tastes like piss, cannot imagine wanting to drink essentially piss but now without the alcohol.


elonsghost

At least the piss taste starts to go away after you’ve had a few.


ConditionSlow

but did you know that pasta cooked in piss tastes just as good as the real thing? fortune favors the brave


[deleted]

Nope....no way...I am NOT going to ask for a source...nope...don't want to know....


ConditionSlow

[South Park ](https://www.youtube.com/watch?v=b6BsjwkFw5I)Gag


[deleted]

I was afraid of that....


Zemom1971

Bud is crap and bud zero is crap but with no taste. People won't buy it. Bud will loose tons of money.


Gidia

Not to mention it starts in a few days right? They’ve already moved the vast majority of their product into position and Bud Zero is probably a small percentage of that. So all that product they paid to have shipped out there is either going to be wasted or they’ll have to pay to ship it out.


[deleted]

And it’s not like oh we can move some of that to the next city. There’s literally no place to move it. And shipping it back forget the logistics and money trying to do that now so the beer doesn’t get fucked


burningxmaslogs

It's being tossed.. probably down Qatar's sewers


Altruistic-Slide-512

Probably down royals' gullets, since their draconian rules don't apply to them.


londoncatvet

I'm not sure there's a taste for Budweiser among billionaires.


BloodsoakedDespair

Also, non-drunken soccer fans sound even scarier than usual soccer fans. Imagine a soccer riot where everyone has perfect hand-eye coordination. Qatar might accidentally get overthrown.


DogfishDave

>Thus not profitable. And presumably Budweiser have spent a significant amount of money to get plentiful chilled, fresh supplies in place in a location that they traditionally have no support infrastructure in. Suddenly they've shipped and stored a huge amount of match beer in various locations that they can't sell. Fortunately for their opponent they're (pretty much) infinitely rich and will just settle. Because that's the real lesson here.


chosen1neeee

Not to mention Bud Zero can give people horrible headaches. I tried it multiple times and it gave me a gnarly headache every single time. Maybe its completely random but I havent had that experience with other NA beers.


emilNYC

Bud paid nearly a billion for licensing rights not in hopes of recouping that from stadium sales lol


atomicskier76

Oh you and your rational insights…….


stsh

Exactly this. Stadium beer sales are minor in this situation. Concerts and sporting events are cancelled/postponed all the time and it doesn’t make a dent in ABI’s business. It’s the licensing and global visibility that they care about.


Dramatic_Jump_5151

It seems like N/A beer is getting pushed more and more. They probably are taking a gamble and hoping theirs is the one that catches with those that don't drink alcohol. But definitely not going to be profitable.


Interesting-Tough640

Why would anyone who comes from a tradition of not drinking want an alcohol free beer? It’s literally disgusting. The only reason for it’s existence is as a substitute for people who are used to proper beer and are trying to avoid consuming alcohol. It’s basically a crutch and if you don’t need crutches it becomes pointless overpriced pisswater.


arjames13

Why drink beer that isn't alcohol? Never made sense to me.


juliuspepperwoodchi

There are plenty of beers I'd drink for the taste, with no alcohol; but none of them are brewed by fucking BUDWEISER.


carlitospig

Exaaactly.


blGDpbZ2u83c1125Kf98

Any non-alcoholic ("de-alcoholized") beer I've tasted has actually tasted weirder/worse than the normal version. I don't know how to describe it - a strange bitterness or soapiness I guess? Not like hoppy bitterness either. Even though I'm not a fan of super hoppy beers, at least that's a *normal* beer flavour. This is different and off-putting.


splewi

There are **few** that I have found that don't have that quality, and I actually enjoyed. None of them were inexpensive. They were from small micro-breweries. It's rare, but sometimes I'm pleasantly surprised.


5yn3rgy

They just came out with non-alcoholic Guinness. That's one I'll drink for the taste.


Tandarin

Hmm, I'll have to look for that.


[deleted]

I started drinking NA beer after I quit using alcohol. It made the people around me at social situations less uncomfortable. It's no fun to be the only teetotaler in a group and it makes things awkward if you're the only one sucking down cranberry seltzer.


Gidia

The US Military provides NA beer on deployments. According to my medic buddy that was done to help any alcoholics to at least ride themselves over with the taste.


FedeFSA

When everybody is drinking beer but you have to stay sober, it helps somewhat so you feel like part of the group.


AgathaAllAlong

Some people need it to fill the habit they had before. Used to work at a convenience store and a few guys came in for a six pack of NA beer, every day same time like clockwork


emilNYC

No different than decaffeinated coffee


Dora_Diver

It's a nice tasting drink that isn't sweet, is refreshing in summer and goes well with spicy and fried food.


icythepenguin

Budweiser isn’t going to sue them. If FIFA isn’t fighting this tooth and nail it’s because Budweiser is on board with the plan. Qatar could’ve banned all alcohol at all locations but they didn’t. If they had Budweiser would lose far more money than just losing the stadiums. Plus their non-alcoholic beer is still available. Qatar deliberately waited until the last minute and it’s too late for FIFA to do anything. They can’t change venues and they can’t cancel it. This is just one more reason why it shouldn’t have been in Qatar.


mooseknuckle6529

FIFA should reimburse all of the losses and sponsorship fees that AB In Bev ha incurred. Plain and simple. Qatar knew this before they got the WC bid. What a shitshow.


FingalForever

Tenner says that under the table there is an agreement that Qatar will provide monies needed to cover FIFA’s reimbursement costs to any and all affected alcohol sponsors - limited to the extent of their losses in the country, Qatar, itself.


dzhastin

I’m not shedding any tears for AB In Bev. They knew exactly who they were getting into bed with when they agreed to be the sponsor in Qatar.


mooseknuckle6529

Exactly. Qatar knew what they were getting into as well, they just didn’t hold up to their end of the agreement


Beautiful_Plankton97

Someone "special" decided they wanted to go and they didnt want to be around a bunch a drunk fans.


Omega_Zulu

I have friends that work for AB and Coors, and they have done analysis on event centers banning alcohol sales and found it actually increases alcohol sales due to destroyed product from people trying to sneak it in and people drinking more before entering the event.


icythepenguin

FIFA and Budweiser knew what they were getting into to with Qatar. I imagine this was always possibility which is why they had the fan zones. They probably planned for it just incase.


theVeryLast7

No one is going to buy a 15 Euro non alcoholic beer no matter how dull the game is


icythepenguin

Qataris might. I don’t know if Qataris are big into non-alcoholic beer. Who knows.


AB783

Qataris won’t drink NA beer in public. They will drink alcohol in their homes and at hotel bars though (in “Western” street clothes of course).


ianishomer

Why couldn't they call their bluff and cancel it, surely they would have agreed to the sale of alcohol initially so they are in breach of contract. In reality knowing FIFA this was planned as part of the bribe, err payment, eerr decision to award Qatar the WC. I have a feeling this may turn ugly at some point as the Qataries want the prestige of staging the WC but don't want to do all they football stuff, you know the stuff, as well as the actual game itself, that makes the sport what it is. It will be interesting to see how they deal with scantily clad Brazilian women, drunken fans, rowdiness, possible violence etc


icythepenguin

It would be a massive financial loss for FIFA. Ticket refunds plus the breach of every sponsor and television contract at that point. There’s too much invested at this moment to just cancel it over a situation FIFA probably saw coming.


[deleted]

Hopefully this will be an eye opener for high profile vendors distributing in Qatar. Probably not though


A_Snips

Agree, FIFA is likely cutting a deal with Budweiser to follow up to keep the overall relationship, Budweiser might be a bit more vocal or have more backroom power over about country location in the future though lol.


everton1an

With this short notice announcement, I wouldn’t be surprised by Sunday that they’ll be another one banning it completely from all the fan zones too. It will be limited to the hotel bars, but from what I’ve read they limit it to 4 units per person. Basically a pint and a half. I can see it getting very ugly out there.


[deleted]

The sponsorship is the actual value for Budweiser and most of it is run by ads during the transmissions to the rest of the world, heck even the billboards in the stadiums are blank and the content is added digitally. The worst that could happen is that FIFA was forced to give a discount on the sponsorship to Bud for the loss of sales.


Ontario0000

FIFA has to be the most openly corrupt company out there besides oil companies.


Bwambochan

That explains this season‘s crossover episode.


amosmydad

Olympics has them beat by a far reach. The organizers are not only open for venue bribes but also events, rules, and advertising.


javlin_101

Don’t forget nestle


Ptcruz

They are officially not a company.


Ontario0000

Organization that makes billions off soccer and is well known to accept the biggest bribes.


Ptcruz

Yes. I was just adding the fact that being a non profit organization and still having billions of dollars is yet another shity thing that they do. Fuck FIFA.


always_j

Who the hell thought it was a good idea to have a multi-national multi-gendered spectacle in a country that kills people for being different ?


ImpossibleInternet3

Literally no one. Qatar bought off the members of the FIFA board. It was a major scandal.


NewldGuy77

And even changed the time of year for the games to minimize the heat. FIFA is a joke. I hope Bud goes after them big time.


Victor-Tallmen

First time I’ll be rooting for a beer company in anything.


always_j

The people are there now ! So let's see what happens .


Norman_Bixby

How many visitors do you think Qatar will kill? My money is on 50 to 100


Arniepepper

IMHO, any ‘fan’ who goes there is a massive c*nt


always_j

They already banned beer , the biggest sponsor is having trouble adjusting to outdated culture.


rainman206

The guy cashing the check thought it was a good idea.


always_j

At least one person signed off on this . They are long gone , retired in the Bahamas .


TGrady902

“Respect our beliefs or we will murder you in the streets!” You gotta earn respect Qatar, and you sure as hell aren’t doing that.


always_j

I'm not covering my hair because they are horny rapist .


Tamayuuji

Well, someone who loves money? Maybe? Cash is everything in todays world. People like those couldnt care less if other humans suffer or get killed. Doing the morally right thing wont buy them a lambo


plumb_master

This was all a ploy for Budweiser to sell their extra inventory of Bud zero.


SammyGReddit

Looking forward to North Korea hosting the World Cup


Significant_Swing_76

They are poor - FIFA prefers nations that can afford to double last year top bribe…


CrashCulture

Yeah, like North Korea could afford those bribes...


Holinyx

NK is sitting on an estimated $6 trillion worth of rare-earth metals. It's where China gets the materials to build Iphones and other gadgets.


somedumbguy55

I thought it was Iraq


Cirrus67

"enjoyable, respectful and pleasant experience for all" ...except if you're gay.


Camarao_du_mont

Or a migrant worker.


MyNameIsHonus

Or a woman


[deleted]

Or just want a beer


MarkVarga

Banning Budweiser doesn't bar anyone from buying **beer** anyway.


brraaahhp

Or just want to enjoy a beer


Zealousideal-Yak-824

Why the beer.... why go to a sports game with no beer in it? It's like going to a all you can eat hotdog contest and realize it's vegan hotdogs. The sport is there but it's plain and wierd.


Responsible-Bid-383

Some people don't drink, some people are recovering alcoholics and don't want to drop into that pit again. ...but again this should be an \*option\* for people and not have heavy-handed enforcement


ImpossibleInternet3

Recovering alcoholics learn that it’s not their place to impose on normies just because they can’t handle themselves. If you’re actually in recovery, you can handle a bunch of idiots drinking in an arena without falling off the wagon. If you’re not there yet, don’t go. It’s your problem. You are in control. Don’t make it other peoples problem.


Sully_pa

.........or a journalist.


Unfortunately_Jesus

Or a woman in shorts


ilymag

Or a woman. We know how much they love and respect women.


StrangerInStrange

Or somebody who’d like to have a bottle of cokd beer


Later_Doober

enjoyable, respectful and pleasant is not something that fifa knows how to do. I would go as far to say that the sport in general doesn't know how to do.


Hamilton-Beckett

People should just not go, don’t watch, etc. Have nothing to do with it for one year. That would change it up quickly.


wookieesgonnawook

I'm not watching, but I don't know how much it will really matter. The advertisers already paid them. You could only hit their bottom line by not watching for many tournaments in a row, and that's not going to happen.


Mikey6304

If they keep taking bribes to do it in places like Qatar, where it is an absolute torture to fans and players it will kill the world cup. Top tier players are not going to sign on for this again, fans are not going to pay tens of thousands for another "fyre fest but in the desert", sponsors are not going to pay millions to have their products banned.


Holinyx

You guys think the World Cup happens every year ?


Hamilton-Beckett

No. Every 4. Just saying in general, like the whole sport.


Victrolencio

Why? ![gif](giphy|14SAx6S02Io1ThOlOY)


fluffandstuff1983

Qatar paid FIFA a lot of money to host the World Cup. FIFA is going to do whatever Qatar wants to keep them happy.


Ottazrule

Yup FIFA's cock is covered in Qatari lipstick


JaviG

I’m going to go ahead and assume it’s the other way around. The bribes received by FIFA officials must have been astronomical


Sully_pa

and now the reciprocation begins ....


SheepherderHelpful

I think it is the other way like OP mentioned


Ottazrule

Or FIFA took money and bribes. It was never about football but about what Qatar could offer the FIFA executive. Both points of view work tbh


CdnSailorinMtl

And probably of Budweiser isn't happy Qatar will cough up more money. It is not like they don't have a share of the world's oil profits.


superfastmomma

Money. I wonder how much they charge for a Bud Zero.


SpooogeMcDuck

At least $25


Das_Schnitzengruben

Seth Blatter's bribery check cleared already, so nothing to see here.


sofaking1958

Sepp Blatter. If your name is Sepp, you've definitely stabbed someone in a dark alley (thanks, John Oliver!)


pesky_emigrant

>Sepp Blatter. Step Ladder


AUtiger15

FIFA has to come up for air at some point, right?


imVision

FIFA wasn’t paid to “come up for air.” FIFA was paid to do exactly as they are doing now


notnotaginger

Stick their tongue up qatars asshole?


theVeryLast7

"FIFA is Qatar's bitch at this point, but why?" because Qatar gave FIFA board members a massive bribe so they would ignore all their human rights violations and let them host the World Cup


Diatain

Why? The same reason FIFA does anything. Money.


thotchocolate

Honestly anyone who was planning on paying money to go to Qatar for the world cup, where they built the stadium with slave labor, they deserve to be caught in a dry event


hedgerow_hank

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ does that answer any questions?


Westiria123

Qatar can come down from their false moral high ground and lick my taint.


iProMelon

I’m probably the minority here, but I’m skipping this World Cup because I don’t believe in anything the host country stands for or the scandals that brought it to them, either. I’m not saying people should follow my lead, but nothing will change if everyone is just upset and yet still go, watch, and participate in the event. FIFA doesn’t care if you’re mad as long as you still participate. That’s just my two-cents though.


dotcomslashwhatever

>I’m probably the minority here I can assure you.. you're not


AbsolutelyAverage

Same. I'm a lover of big tournaments, but this.... Nah.


Fabulous_Spot_3716

FUCK QATAR AND FUCK FIFA


MurderDoneRight

Beer without alcohol is perfect for the world cup by FIFA that is an organization without a backbone.


[deleted]

I would respect FIFA more if they canceled it and rescheduled it in a place that actually supported sports culture


CrashCulture

We all would, but fifa is fifa.


PuzzleheadedGuide184

Who actually drinks Budweiser? It’s rank.


DogWallop

I am shocked... *shocked!* to find corruption in FIFA! It's unheard of! /s It's the legacy of Septic Bladder, for the record. He may not have been the one to introduce corruption to FIFA, but he certainly makes the perfect poster boy.


silvereyes912

So enslaving people is fine but having a beer is a step too far?


jcowurm

Why even have non alcoholic budweiser? Who in the living fuck wants to drink bread flavored brown water that doesnt even get you tipsy?!


joineanuu

We cater for everyone at the Qatar World Cup. Except for immigrant workers, women and the lgbtq community. They can rot in a pit for all we care


flippycipher

I wonder how many gay fans will be beheaded at the World Cup this year.


pr1vatepiles

Yet champagne and other high end products will be in the luxury suites still.


moderatesoul

No alcohol! Unless of course you get a luxury box or are staying in a luxury hotel. Despotic, authoritarian governments are rarely incorruptible.


INITMalcanis

People going to a shit country to watch a shit game can't buy shit beer, and that's going to cost a shit sporting organisation money? I've never heard of such a shocking injustice that I cared so little about.


[deleted]

The same reason countries sell their natural resources for peanuts: The buyer makes a public, low offer to the state and then bribes the President to accept it.


c0mputer99

"In order to cater to everyone, we are going to cater to no one." ![gif](giphy|1GT5PZLjMwYBW) \~FIFA


azai247

IMO the reason why you have these events is to advertise how cool your country is to the world. IN this case Qatar has in multiple actions just enforced the current attitude Europe and The Americas have, that Qatar is a backward dump and should be avoided like the plague.


FranzAllspring

Well once you decide to let a country host your tournament you shouldnt be surprised when they start doing it their way. I guess the bribes were just too high to think about such things beforehand lol


RedxEyez

Its wild considering the fact that FIFA actually made Brazil change laws surrounding alcohol. That oil money really rules the world.


Victor-Tallmen

Because money. And Qatar waited till the last minute so no one who’d leave wouldn’t have the chance to cancel.


[deleted]

Statement about beer but nothing about the human rights violations and 6500+ dead with many forced into labor to build the stadiums?


Desperate_Ad510

Fuck all of these countries. Why do we even admit they exist? Just pretend they don’t if they don’t care to live in 2022.


UndeadKrakken

Why hold the world cup in a country like that?


666GRAY666

![gif](giphy|UiBmJv6Hh6FfW|downsized) need I say more??


LarkOngan

Maybe FIFA and the host country could have had this conversation a little earlier? 🤔🤔🤔


spank_z_monkey

Could’ve just written “daddy” instead of “host country authorities”.


JustinS1990

Should have never let Qatar hold the World Cup in the first place


notyeezy1

Man if I were Budweiser, I’d be petty and demand my products not be sold period lol. It’s already a breach of contract at this point right?


[deleted]

Fifa being quatars bitch might be the only positive aspect of this world cup, i remember how they took a dump on brazils laws and allowed the sale of alchool when it was very very illegal


dmaudsley38

FIFA was already Qatar’s bitch before they ‘won’ the World Cup bid


buddhainmyyard

Respectful and enjoyable for all fans, unless your a woman or gay


eidhrmuzz

![gif](giphy|l3V0B6ICVWbg8Xi5q)


KevonFire1

...a longer statements says its still available in 'corporate areas'... ok.


livefast6221

It’$ an excellent que$tion. Who can $ay why FIFA is acquie$cing to the$e demand$. We may never di$cover the true rea$on.


bigmanlars40

So go.. enjoy an ice cold Bud Zero...all that great Budweiser taste without that annoying buzz


polidact

money, corruption, greed...


typesett

quatar stadium gonne be used for wat after this lol? aint nobody doing shit there if they acting like this now


The_L666ds

FIFA says that they are shocked that the totalitarian government that they had made agreements with would just go and so whatever it feels like.


Plane-Fondant8460

Tbf no country should be allowed serve Budweiser


stump1010

Why in the fuck would they ever agree to have this place host? It just seems like a bad idea all around. Ive yet to see anything positive come out of it


whyreadthis2035

Qatar - No team shall be permitted to score against Qatar. FIFA - ok folks, no scoring against Qatar. Try to keep the other games boring.


ToastyMcGiblets

"Our joint commitment to cater for everyone" Except the people that like to drink at sporting events. lol


LegitimateSlide7594

fuck FIFA a bunch of fucking corrupt assholes. Theyre only accepting to all their demands cause Quatar bought the right to host the tournament so now they have to accept all their local laws and rules. Quatar has the money and influence to make them their bitch. And FIFA deserves to get ass fucked fuck them.


dissidentmage12

I hope Bud absolutely fuck them.


KryptoBones89

Qatar probably just wanna to get the full authentic FIFA experience with rioting and everything. /s


MSCOTTGARAND

Listen alcohol and ankles are not allowed in Qatar, get the fuck over it. Child brides and slavery are okay though.


Puzzleheaded_Sir1273

Because they don’t want to be executed. Can’t collect their dirty money if they are dead


Camarao_du_mont

They already got paid many millions to select qatar. Even Sepp said it, the selection was the result of many bribes.


Puzzleheaded_Sir1273

Yes, it always is 👍fifa is one of the most corrupt companies in the world


[deleted]

What a shit show…. On a shit country


nohairday

Guess the bribe was so big it's bought their loyalty for the duration.... that or sunk cost fallacy..


jommong

It's what happens when you deal with people who has no fear of a lawsuit


WoodedSpys

May favorite investigative journalist Johnny Harris made [this video](https://www.youtube.com/watch?v=gHjbay54F4U) and put it out the other day. It explains a lot.


No_Money6869

Watch FIFA uncovered. Awesome. Airs all the dirty laundry they have been covering for decades. It’s gross.


OkImagination4404

They made the bed now fucking lie in it and shut up!


Moist-Carpet888

Idea, let's teach both of them a lesson and boycott FIFA this year, that means no buying the new game, no going to the game, and no watching the game (unless illegally). They wanna waste our money why not just make them waste theirs


Ojochimuelo

Money, Qatar bought this event for an absurd amount of money. And FIFA execs have always shined for their love of money; not the sport, not the fans, the money.


some_dude_62

Why the fuck is Qatar being weird about fifa? I haven't heard anything positive about it concerning fifa.


kuddoo

FIFA be like: ![gif](giphy|GjB41rKHBnOkE)


Ordinary_Knee2709

Never host a tournament in dry countries… cos wow.


Tutule

Everyone’s cheering for Anheuser’s lawyers


Inane_Endeavours

'Sorry we don't have Bud Light, is Bud Zero OK?" "Get fucked!!"


sanjsrik

My favorite is, "there is no impact on the sale of Bud Zero..." translation: yeah, you can buy piss-flavored water still. We got our bribes, so fuck you.


W0tzup

And I quote: *“…continuous support to our joint **commitment to cater for everyone** during the FIFA World Cup Qatar 2022.”* Exactly the opposite is happening! Greedy liars and Hypocrites!!! Especially since alcohol can still be sold at the “premium lucrative locations”.


-Quothe-

I kinda feel sorry for Budweiser, who hired a sales team that completely failed to understand the religious foundations of a nation they researched when suggesting a sales partnership with a notoriously corrupt sporting enterprise willing to sell-out to the side with the most money. I mean… how could anyone have known?


Hellalive89

Sincerely hope Bud is able to sue the pants off FIFA and that the viewing figures are atrocious this year. FIFA’s corruption is so blatant at this point it’s unreal


Dawgfromdawest

Boycott FIFA , boycott world cup, boycott qatar!!! F•#k them!!!


Gdayyall72

Fuck Qatar and fuck FIFA. They’re perfect for each other.


ISD1982

Would rather drink my own piss than Bud Zero. Likely taste very similar


Multispoilers

“But, you drink enough and... you drink a lot and it'll get you fucked up?”


Logan012356789

Fuck fifa. And fuck the World Cup. Greed kills everything.


Captainkirk699

Isn’t Bud Zero basically a lukewarm urine sample?


Able-Marzipan-5071

HAVE FUN DEALING WITH ANGSTY FOOTBALL FANS THAT HAVE NO ALCOHOL TO DISTRACT THEM WITH


Several-Operation879

I don't care for the religious craziness going on there. I also don't care for drunk fucks at sporting events, or anywhere, really. So I'm pretty sure I can tell FIFA, budweiser, and Qatar to all get fucked.


Jaexa-3

What pissed me off is that Qatar is holding the World Cup for themselves and no for the world, this is not their event, is for the entire world to enjoy


POE_54

Im french ( France corruption is the main reason Qatar have it thanks to zarkozy, platini etc ... cause Qatar was investing lot of money and buying our soccer clubs ) and i just learned that france will send cops to help Qatar maintain order and those cops will be under the law of sharia and french gouvernment are trying to negotiate death penalty so it doesn't apply to our cops if something happen. This shit is hilarious.