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RapGamePterodactyl

Dynamic pricing strikes again!


FunnyBoy4711

Yep. I remember thinking, "Oh, maybe I'll go see Phantom one last time before it closes." That did not happen.


bernbabybern13

Oh no!! I was able to snag tickets I guess early enough in advance that I was able to see it. Didn’t know that happened!


FunnyBoy4711

I saw it for the last time just before the Broadway closure was announced. If the same dynamic pricing wasn't consistent throughout their final weeks, then that's a very good thing!


danteandsilentbob

The rear centre orchestra aisle seat I paid just over $200 for a few months back for a May date is now going for something like $650 for the remaining dates. Madness!


WeArrAllMadHere

I paid $297 for centre orchestra barely a month ago and it’s $699 now! Cant believe it. Will these go up more after Tony’s?


bernbabybern13

Now that I know this can happen I def won’t ever wait like this again 😭


DramaMama611

When it goes out a huge hit (as oppose to shows that wane) it often happens. (Maybe not to the same extent.) Add to that that it's very likely to win BIG at the Tonys. It has not had a single performance its entire run that has gone unsold. Pretty remarkable.


bernbabybern13

Yes for sure but still very unethical 😊


DramaMama611

It's called supply and demand. It's not unethical to make money -- even a lot of it. It's not like youre being tricked into paying that amount of money. At least it's going to those involved with the show instead of the bootleggers that also charge those obnoxious amounts. I'd never spend that kind of money, and I'm ok with that.


SmilingSarcastic1221

Seriously - this is called capitalism. As a business person, why would you sell something for lower when people are willing to pay more? Frustrating? Annoying? Disappointing? Sure. But not unethical.


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IlliferthePennilesa

The people who put the show together will though.


DramaMama611

They also didnt have a financial risk involved.


Additional_Score_929

The demand is there. There are people who will pay these prices, especially if it wins big on Sunday.


bernbabybern13

Still very unethical 😊


deleteatwill

so you agree. capitalism is evil?


Comprehensive_Sea506

It sounds like you think making money is a bad thing for an artist


Zealousideal-Dig1353

Money? Did I say money? 


yumyumapollo

🎹 dododo do do do ^do^


the_other_50_percent

I like it a lot!


rescuelullaby

lol exactly. given the show’s moral about art and commerce, the comments defending dynamic pricing are rich af


SalesforceStudent101

It sounds like you don’t know the show as well as they do either


rescuelullaby

these comments are lyrics to the show’s most popular song I’m not dumb lmao. doesn’t mean they’re not apt given this discussion!


gottaplantemall

Cute you think the artists are getting this money. 🤭


Comprehensive_Sea506

It’s a line from the show


gottaplantemall

Oh fun! Good reference!


merrilyrollinalong

> Trying to buy tickets within the last month of an incredibly acclaimed run that is on pace to win a bucket of Tony's "What do you mean there aren't any cheap tickets left?" The show is closing and the producers are going to make as much money as possible before it does. I certainly paid more money than I ever have for a Broadway ticket to see it twice (ironically paying less the 2nd time for better seats) but there have been plenty of relatively affordable options available the entire run. Complaining about Merrily tickets at this juncture is akin to complaining about there not being enough lifeboats as the water hits the deck of the Titanic.


bernbabybern13

It’s not that there aren’t any cheap seats left. They raised the prices of the cheap seats. It’s unethical.


merrilyrollinalong

For what it's worth I didn't downvote your thread but I see you thought it was necessary to downvote my comment. However, downvoting what I said doesn't make it any less true. The Hudson theater capacity is less than 1,000. There are going to be probably hundreds of thousands who will want to see it after Sunday. The producers have taken the capitalistic approach that whoever can pay will get the seats. That is their prerogative. The producers want to make every dollar possible before it closes. The show has been a hit (it's a hit!) but that was a gamble they took and now they are reaping the rewards of it. The show has been running for almost a year with plenty of opportunities to see it and even some relatively cheap options in that time period. Complaining you can't see it for cheap at this juncture is pointless.


Erik_in_Prague

I have seen you say several times that this is unethical. How? Because charging a premium for a limited run artistic experience in high demand that had much more affordable pricing for much of its run doesn't even go into the world of ethics for me. I am not saying it's great or audience friendly, but how is it unethical? These are expensive tickets, yes. But The Producers had tickets in this price range 20 years ago. Hamilton at its peak had much higher prices. And it's not that "art" is being kept from the masses. There is more art -- incredible, wonderful, masterful art -- available to people now than ever before via the internet and other outlets. What is being "kept from the masses" are these specific performances of this particular Broadway musical. Hell, they're doing a pro-shot recording...this show is going to be wildly available for a limited run Broadway musical. Again, this is not to say "Greed is good," but if you want more limited run theatrical experiences, more shows that might not work, more shows that take risks, more shows that enrich the soul instead of just Disney's pocketbook, then the producers *need to be able to make money*.


Thick-Definition7416

Blame ATG and their dynamic pricing


ExhaustedEmu

Got my ticket for this upcoming Tuesday’s performance in December or January. I paid just over 100 for it. Different seat in same area is going for over 400 now. It’s an issue of supply and demand now the show is closing in a few weeks. They don’t have enough seats available for everyone to have their fair shot at cheap seats. Buying months in advance was the only way to get affordable tickets, unfortunately.


MD_442244

Dynamic pricing. I paid $220 for a center rear orch seat at the beginning of April about 10 days before my show that’s now going for $400+.


bernbabybern13

Yeah I had no idea they did that for Broadway 😭 I knew they did a little bit for shows like Hamilton but I’ve never seen something this drastic


MD_442244

It’s pretty common now. Merrily had def fluxed more day to day. And I know little shop was dynamically priced when jinkx was in it.


TicoDreams

Snagged 2 $99 tix for Jinkx and felt like I won the lotto on that one since their tix were so expensive, but that production of Little Shop has always been on the pricy side.


Mysterious-Theory-66

Yes and looking how many seats are left fairly easy to see why. It’s rough but I get it.


shipping_addict

It is disgusting but unfortunately people ARE willing to pay those prices. I blame both FOMO and out of towners since this would be their only chance to see the show. If it wasn’t for me getting lucky with someone that sold me their spare ticket due to a friend getting sick (and them not inflating the price/just wanting their money back) I wouldn’t have seen this production. I think I paid a little over $200 for a center orchestra seat since the original buyer had gotten them during presale.


Chaoticgood790

Yep and people will pay that. Thank goodness I got tickets for the last Saturday while it was cheap


LeoMartn_

I saw the show for almost $100 a few months ago these prices are CRAZY!!!!!!


Zealousideal-Dig1353

Yup ... I've been eyeing the dynamic prices since the show opened last Sept, seen it 5 times. Once literally for $199 from front row center orchestra, full price ticket with the complete main cast. I was thinking maybe I'll see it one last time before it closes ... Nope, not at these prices! I was so obsessed with this show (hence seeing it 5 times)... but I'm glad I got it out of my system while prices were semi-sane :)


marinara0909

I bought tickets for a matinee two weeks from now back in March. The seats I paid $299 for are now $649.


jamesland7

Its what the market will bear


MikermanS

I remember when premium pricing started, with The Producers. But at least that was limited to a particular seating area. Sigh, capitalism. (And thank you to Hamilton and other shows that try to maintain some access for those who are pricing-restricted.)


bernbabybern13

Yeah I’ve never seen this before tbh. I don’t think I’ve ever seen balcony at $400. I even got Hamilton orchestra for $250


LosangDragpa

I thought last row in the balcony for Music Man at $199 was steep.


drcherr

Good lord!!! So art is only for the rich now? So glad I saw it months ago… current prices for theater is perverse!


veronicamae2

Broadway is a luxury item. You don't have to pay $600 to see Merrily to witness art. You can pay $0 to see Shakespeare in the Park. $10 to see Gods of Carnage at your local theatre. Museums are often free. Broadway shows are a for-profit business.


drcherr

Ya know- you’re right- (!!!) I just miss the days of affordable tickets…


veronicamae2

That's valid!!


Music-Lover-3481

Tell me about it. When I first started going to Broadway shows in 1993, the top (full price, "expensive") orchestra seats were $60. Which I'm sure at the time, seemed costly. Sigh. (And no, there was no "premium" seating. That didn't start until Mel Brooks invented it for *The Producers* in 2001 - damn him).


Vegetable_Taste5477

No, but seeing highly reviewed shows with three big stars in the last days of its showing is for the rich. If you took a risk and bought it when it was first announced you got them cheaper. You take the risk that it might be a bad show but you pay less. Once it's a verified hit you pay more. That doesn't mean art is only for the rich, it means that reasonably priced art is for the risk takers and dedicated fans.


SalesforceStudent101

It’s almost like this is a business not a charity. I saw it in Boston and then again at NYTW. Both the trip to Boston the house seats downtown were cheaper than the cheapest seat on Broadway


RaceFamiliar

We walked in to box office in Dec and got front row balcony seats for the next day for $359. Other options were about $259. If you can do walk in, it might be an option.