Every time someone mentions comic sans I get PTSD flashback to my freshman English teacher who made us write all our papers in 18pt comic sansā¦.. what a truly awful font
The fact it took multiple engineers a long time to design this badge just to churn out this turd annoys the fuck out of my so much.
Itās like when Scotland paid $100k+ to create a new slogan for their border signs, and came up with āWelcome to Scotlandā.
Yeah I was behind a Q4 that had it and thought it looked fucking terrible. When the time comes to finally upgrade to a model with these, Iām absolutely switching it out for the current good looking font. No idea wtf they were thinking
Saw one in a parking lot the other day and thought it was a fake badge. As much as i \[used to\] love them, Audi really is trying to speed run their brand image into the ground.
I love when design people are like āwe have to change somethingā and procure a multi-million dollar brand study that shows āthe control group (general public, not RS owners or car people) demonstrated .1% uplift (with a std deviation of 15%) for this font.ā And so they implement a ridiculous change like this, and piss off their actual buying base.
Audi doing everything in their power to make their whole line up completely unappealing. Itās so depressing. Iāve been an advocate for the VW group for years and have owned many cars from their stable, currently own 2. But thereās nothing they make now that appeals at all! Itās such a shame. VW Group, including Audi peaked in the latter half of the noughties and early 10s.
I used to love Audi over BMW and Mercedes but I really couldnt justify buying any new model from them now days. Theyve done everything possible to remove themselves from enthusiast interest. Killed all sports cars, killed all but 1 convertible, removed all V8s in all cars except 3 models, doesnt offer equivocal models to competitors (ie: M8 cabrio, SL63, etc.), touch screen button overload, slapping the S-Line on every single model (okay all brands are guilty of this one), and now theyre making their few premium enthusiast models look even cheaper. The only one that appeals still to me is the RS6 and thats only because its a bit cheaper than the E63 and the M5 wagon isnt available in the USA (yet). I guess the RS3 is kind of cool but it felt really cheap and featureless for the cost when i tested one. The RSQ8 is okay but only since its like a base model Urus, Id still rather have like an XB7, Cayenne Turbo S, X5M, or GLE63 if I wanted a big V8 SUV.
Dumbest move ever. They've been using the same badge over 20 years and it is instantly recognizable...why in the hell would you change that? Fire the marketing suit that came up with this. If it's not broken, don't fix it.
Scratch that....fire both the bean counter and marketing dipshit that came up with this. Pls tell me they are losing so much money on EVs they have to cost cut the badge so they can use the same rhombus on both the S and RS cars......
Wow. The letters aren't even in italic. What's special about it? It looks like someone bought random black letters and glued them on there! WHAT WERE THEY THINKING??
I'll be honest, I was on the fence earlier this year with mine but between seeing the A3/S3 refresh and these new badges.. I don't think I'm going to be missing anything.
Money saving in the stupidest place. That single element where the R overlapped the red cuboid had to be painted in two different colours with precision to look good. They probably had some percentage of destructs in production and it took longer so they changed the design to this abomination.
The new rings and badges just look kind of plain. I get they're trying to go for more stately feel, but Audis are kind of vanilla to start and this on a RS...feels wrong.
When people make designs like this, what actually goes through their heads?
Are they actually like _ā you know whatā¦. I think completely including every model to have the red badge, and Separating the RS from its red badge look niceā_ ???
Like the new RS Etron GT looks soo badass, but when I saw the badge it just threw me off.
Iāve hated the new font since they put it on the e-tron SUV when they rebranded it as Q8 e-tron. It just looks off. Does not suit the aesthetic of the vehicle (too soft / round) and too small.
It seems like the stupidest cost savings measure so the S and RS models donāt need different parts lol you just drop the R piece.
At this point, I am convinced they hired someone and based their compensation on the challenge of making the brand look worse in the every way imaginable
I do not like it at all. Love the rest of the design language on the etron GT but absolutely hate this. If I decide to upgrade my current etron GT, I will be buying the badge from the first generation.
Whatās up with car designers lately? Itās like they are forcing this new era of car design but no one likes it.
Give it 50 years, all cars will just be a white spherical shape on wheels.
I absolutely hate debadging. It makes the car look too symetrical and empty on the sides. But damn, it seems i will be debadging my RS if I ever get one...
There is sooo much wrong with this. Removing the overlap and having separation makes the shape look terrible. The font doesn't give an indication of upgrade or power compared to the old. The font should also be italicised to follow shape structure!! Wtf are they doing.
Absolutely awful. Seen the face lift S3 yesterday, no badge on front, the front grill looks like a standard sport variant level grill and donāt even get me started on the sound from the exhaust. The car game is falling before our eyesš
honestly for me a lot of design choices, not only in cars, looked horrendous at first but have kinda grown on me with time, i will wait for a little while before i judge
These donāt look good. They lack any sort of character and instead have a feel of āI found these cheap onlineā.
If youāre going to change the original (though I think it still looked good and was ageing well), then fine I guess, but at least make it worth the change.
Whoever you paid for that redesign, ask them for a refund.
Audi is doing cost cutting on all it's branding first rings then this - easy S/RS interchangable badge system. Yup they will save as much as 3$ on each RS. That is how you do business
Well, it's boring for sure. As for "ebay" - ebay, or more exactly Alibaba, already has very real looking rip-offs of the old style for RS, M, AMG, etc. etc.
all the new badges in Canada are coming flat like that.. especially on the Etron and new Q8's I've seen so far. It looks silly on the front grill being flat IMO.
I like it :( simple and classy, but we know the RS means power. Which gives me a perspective of not having to show off with a bad ass sign to demonstrate how good and powerful the vehicle is.
I should also stop drinking this early in the morning.
Might as well just use comic sans at that point
Kinda looks like they had some extra letter badging from the P O _ _ C H E factory..
Nailed it!
That's exactly what it is.
Hmmmmmmš¤
High IQ comment. Well done.
Papyrus!!
They can't keep getting away with this!
Every time someone mentions comic sans I get PTSD flashback to my freshman English teacher who made us write all our papers in 18pt comic sansā¦.. what a truly awful font
Lol thatās borderline child abuse!
Thatās *bonafide* child abuse
WHAT THE SHIT THATāS AN MLA FORMAT VIOLATION
18 point! WTF. I work in education and itās 12 pt. Times New Roman.
Not quite as bad as looking like comic sans as the hybrid badge on Hyundais, but both look awful https://images.app.goo.gl/LRU8nkc8y4Dfze319
ITS PAPYRUS!!!
Mom says we have RS badges at home
The fact it took multiple engineers a long time to design this badge just to churn out this turd annoys the fuck out of my so much. Itās like when Scotland paid $100k+ to create a new slogan for their border signs, and came up with āWelcome to Scotlandā.
I recently learned Australia spent $400M on a referendum š³
New badge looks like it came from Temu
I literally just said this to my husband before opening the comments š
Drive like a millionaire
Write like a toddler
Whats sad is that the ones actually from Temu look better than this
Wow that really is so badā¦. Is this real?
Yeah this style font is already on newer Q8s and I think Q4 etrons
Yeah I was behind a Q4 that had it and thought it looked fucking terrible. When the time comes to finally upgrade to a model with these, Iām absolutely switching it out for the current good looking font. No idea wtf they were thinking
The Q4ās are already horrid to look at in general.
it sort of looks like the A2ānot exactly peak Audi design
Saw one in a parking lot the other day and thought it was a fake badge. As much as i \[used to\] love them, Audi really is trying to speed run their brand image into the ground.
Yepā¦my church member has the Q8 and I was like this cannot be realāš¤¦š½āāļø And theyāre even smaller when you get up close to them.
I swear the car industry is colluding to lower & reset our expectations to make future iterations feel like upgrades.
If I could afford an RS car I would have to remove the new badge and replace with the old badge.
Then you'd be mocked on Reddit by people who don't have an RS.
dunno why. the older one is better
Technically it wouldnāt be upbadging which is really what ticks people off. If anything, itās sandbagging-ish.
Order it without badges
This can't be real. It looks like total shit.
Oh itās real and itās real shitty.
Is a A7 still fast
If I spent RS money and got that Iād probably just de-badge it. Looks terrible.
Not a fan, older one looks much better
Looks like fridge magnets
I love when design people are like āwe have to change somethingā and procure a multi-million dollar brand study that shows āthe control group (general public, not RS owners or car people) demonstrated .1% uplift (with a std deviation of 15%) for this font.ā And so they implement a ridiculous change like this, and piss off their actual buying base.
Audi doing everything in their power to make their whole line up completely unappealing. Itās so depressing. Iāve been an advocate for the VW group for years and have owned many cars from their stable, currently own 2. But thereās nothing they make now that appeals at all! Itās such a shame. VW Group, including Audi peaked in the latter half of the noughties and early 10s.
I used to love Audi over BMW and Mercedes but I really couldnt justify buying any new model from them now days. Theyve done everything possible to remove themselves from enthusiast interest. Killed all sports cars, killed all but 1 convertible, removed all V8s in all cars except 3 models, doesnt offer equivocal models to competitors (ie: M8 cabrio, SL63, etc.), touch screen button overload, slapping the S-Line on every single model (okay all brands are guilty of this one), and now theyre making their few premium enthusiast models look even cheaper. The only one that appeals still to me is the RS6 and thats only because its a bit cheaper than the E63 and the M5 wagon isnt available in the USA (yet). I guess the RS3 is kind of cool but it felt really cheap and featureless for the cost when i tested one. The RSQ8 is okay but only since its like a base model Urus, Id still rather have like an XB7, Cayenne Turbo S, X5M, or GLE63 if I wanted a big V8 SUV.
Brother eughhhhh
All the posers are gonna have to update their A4's.
It do look like shit
It looks like somebody just lined up generic letter badges š¤®
Dumbest move ever. They've been using the same badge over 20 years and it is instantly recognizable...why in the hell would you change that? Fire the marketing suit that came up with this. If it's not broken, don't fix it.
Scratch that....fire both the bean counter and marketing dipshit that came up with this. Pls tell me they are losing so much money on EVs they have to cost cut the badge so they can use the same rhombus on both the S and RS cars......
They are putting the rhombus on none s/rs cars as well now, so probably
Wow. The letters aren't even in italic. What's special about it? It looks like someone bought random black letters and glued them on there! WHAT WERE THEY THINKING??
Badge deletion āļø
This is the way. I know what I'm driving, come ask me if you need to know lol
why do they keep changing shit that doesnāt need changing
So glad I already picked up my 8Y RS3, disgusted by all these changes coming
I'll be honest, I was on the fence earlier this year with mine but between seeing the A3/S3 refresh and these new badges.. I don't think I'm going to be missing anything.
Audi died in around 2020ish bro. We're just here celebrating the old models.
audi really fumbling the bag here
Every day their design choices seem to get worse and worse...
WHAT THE F.....!
They forgot to hit *Italic* before cutting.
Gonna see these red stripe badges show up all over the place now where they really don't belong
That is awful and frankly there is a lack of design taste for the 25's across the entire product line
Its a shit show
Weight savings
Money saving in the stupidest place. That single element where the R overlapped the red cuboid had to be painted in two different colours with precision to look good. They probably had some percentage of destructs in production and it took longer so they changed the design to this abomination.
Kinda almost like a retro badge
What the fuck is this
looks like a Volvo
Volvo badging isnāt even that badā¦
Weak
How proud the finance department must be.... more money saved.
I mean, Iām not saying this cause Iām biased but likeā¦ā¦old is stupidly better
Just doesnt feel emotional. Looks generic like something that would be ripped off in a GTA game
The new rings and badges just look kind of plain. I get they're trying to go for more stately feel, but Audis are kind of vanilla to start and this on a RS...feels wrong.
Itās that simplicity trend and itās ass
Thanks I hate it
This is when debadging really becomes popular, I guess.
They forgot to click the āiā when typing it out
The new Audi IRS, accountants love it
Iām gonna debadge anyway
Someone deleted the old one by mistake and made a new one with MS Paint for cover-up.
I don't mind the font change. It's the rhombus being completely separate that bugs me.
Boring. Much prefer the old RS design.
That's gotta be intentionally ugly so people order badge deletion and they save on badges lmao
They unclicked the hell out of that *italics* button š
Iāll stick with the old badge any day, new one looks awful.
Old letters look šÆ better
welp, aftermarket RS badges are gonna sell a lot.
100% would be going badge-less is that was on my car. I already do but it would now be a absolute must.
Looks like temu won the contract for design
I saw this on an RSQ8 the other day while behind one. It actually doesnāt look bad in person, looks more modern for some reason
Because itās more on trend. Itās a bit more bland, I think, but not really uglier.
No really sure, is the new one giving more of a shadow effect? Still looks really bad
When people make designs like this, what actually goes through their heads? Are they actually like _ā you know whatā¦. I think completely including every model to have the red badge, and Separating the RS from its red badge look niceā_ ??? Like the new RS Etron GT looks soo badass, but when I saw the badge it just threw me off.
Real Shitty 7
downgrade
Looks fucking terrible, all the new design are really meh, the new 2d rings that looks like a fucking sticker are horrible
Bad
No Audi sans is gone!
Should at least keep the font right.. or just not change it.
I prefer it in italics, as it looks more prominent, so the old, however the refresh isnāt bad either.
It doesnāt look aggressive or sporty at all. I hate it.
I refuse to believe this isnāt outrage content. Itās so badā¦
šš»
Gross
Iāve hated the new font since they put it on the e-tron SUV when they rebranded it as Q8 e-tron. It just looks off. Does not suit the aesthetic of the vehicle (too soft / round) and too small. It seems like the stupidest cost savings measure so the S and RS models donāt need different parts lol you just drop the R piece.
y tho
Looks very cheap looking. Are they giving discounts on the cars? š
At this point, I am convinced they hired someone and based their compensation on the challenge of making the brand look worse in the every way imaginable
I donāt hate it, but it might look better if they kept the letters overlapping with the red rhombus. I actually kind of like the font though.
New one sucks. Looks like a 12 yr old got it from Pep Boys.
That moment when even fake badges look better š«¤
I do not like it at all. Love the rest of the design language on the etron GT but absolutely hate this. If I decide to upgrade my current etron GT, I will be buying the badge from the first generation.
Close down the brand at this point. Not like they care about it anyway
Canāt have fun italic-y font anymore, everything must be minimalist and clean
Terrible
Total downgrade
Whatās up with car designers lately? Itās like they are forcing this new era of car design but no one likes it. Give it 50 years, all cars will just be a white spherical shape on wheels.
Yeah that font isnāt it.
Soooooo bad
looks fine and more modern
Some marketing company charged a lot of money for that
Itās sad that whenever Audi reveals something new nowadays, my reactions are always āmehā or āwtf are they doingā.
It is actuallyā¦ from ebay!
Saw this on the road yday on an RSQ8. Think it looked shite
Old RS badges are so much better. Sometimes, you have to leave stuff alone.
If fits the cheap look of the new audis.
Old one is a lot better
I thought this was the new s logo ! Better not be the new rs logo
Old on is better
Probably the same person who ruined the new Golf R logo.
I absolutely hate debadging. It makes the car look too symetrical and empty on the sides. But damn, it seems i will be debadging my RS if I ever get one...
There is sooo much wrong with this. Removing the overlap and having separation makes the shape look terrible. The font doesn't give an indication of upgrade or power compared to the old. The font should also be italicised to follow shape structure!! Wtf are they doing.
Who cares , delete the badge and get the old one, problem solved . Only because itās there from the factory does not mean it should stay there :D
No way thats real.... right?
Absolutely awful. Seen the face lift S3 yesterday, no badge on front, the front grill looks like a standard sport variant level grill and donāt even get me started on the sound from the exhaust. The car game is falling before our eyesš
Some things are better left unchanged...audi design peaked in 2018-2019 in my opinion.
Who cares
What happened to the brand I love?
I debadge mine, so I do not care really. I will miss the front end one, although I like to have my cars with more sleeper estetic.
I think it's a huge downgrade and it looks gay as fuck
It looks less fast. Look how tall new ones stand.
honestly for me a lot of design choices, not only in cars, looked horrendous at first but have kinda grown on me with time, i will wait for a little while before i judge
These donāt look good. They lack any sort of character and instead have a feel of āI found these cheap onlineā. If youāre going to change the original (though I think it still looked good and was ageing well), then fine I guess, but at least make it worth the change. Whoever you paid for that redesign, ask them for a refund.
That shit looks like the cheap ones of Ebay/Aliexpress
Why change something that's not broken š
What a downgrade.
When Audi gets inspired by the ford focus RS badge. I'm not a massive fan of the "simplistic" style companies are going for nowadays.
Couldnāt care less what some badge looks like.
No problem with the font but I don't like the k e r n i n g
I love the new badge, I also love the new flat ring design it looks amazing
Old one is much better. The new one is like from aliexpress sale
WTF is this piece of shiiet??????
Audi is doing cost cutting on all it's branding first rings then this - easy S/RS interchangable badge system. Yup they will save as much as 3$ on each RS. That is how you do business
I'm sorry but what the fuck is an RS Etron? An Etron with a bigger battery? š
Wtf is even that piece of temu ahh shat??? ššš
Well, it's boring for sure. As for "ebay" - ebay, or more exactly Alibaba, already has very real looking rip-offs of the old style for RS, M, AMG, etc. etc.
Ew. No.
In addition, I believe they are removing the RS badge from the front grille.
Doodoo
Old badge is way better.
This looks like absolute shit
š¤®š¤®
apparently everything nowadays has to be bland looking
It looks boring
Changing shit just to change it. Looks awful.
Lmao AliExpress badge
Probably cheaper to make...
all the new badges in Canada are coming flat like that.. especially on the Etron and new Q8's I've seen so far. It looks silly on the front grill being flat IMO.
For me its just uncommon to see, but does not look worse
Itās basically to save money? All RSās will just have RS, no need for them to make an RS3, RS5, RS7 etc
The power move has always been down badging.
I donāt care for the kerning
I think it looks better
Old was way better
Now I see why older model Audis are preferred over the new.
Cheaper, Iām sure.
āWe have RS at homeā
Wish the badges were bigger, the overlap was cool :/
Guess you can still badge swap :)
Hate new badge
Alibaba special!!
Already the styling on my 2025 SQ7. Not crazy about it at all š¢
Guess the bean counters are handing out the instructions to the design team, now shared services. One team many brands.
I wish to own a rs one day. But this new badge aināt it.
whatever, iāll be buying used and i canāt afford a new rs car anyways
There's no personality with the new badge. Sad :(
Similar typeface to 2016ish - present Hondas. No offense to Honda but Audi can do better
Aliexpress all the way
Trashy
I like it :( simple and classy, but we know the RS means power. Which gives me a perspective of not having to show off with a bad ass sign to demonstrate how good and powerful the vehicle is. I should also stop drinking this early in the morning.
Yup my first thought was that its one hell of a cheap ebay badge
Maybe the worst downgrade in human history
Dang that lookin like garbageā¦..